Daikure Brand Identity Plakat by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Oglašavanje, Marketing i Komunikacija Competition Category.

BroncaOglašavanje· 2020

Daikure Brand Identity Plakat

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Brončana nagrada A' Design Award Winner in Oglašavanje Category

12,920

Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Plakat

Daikure Brand Identity je serija plakata izrađena za japansku proizvodnu tvrtku iz teške industrije. Kao modeli pojavljuju se stvarni zaposlenici tvrtke. Jasan i staložen pogled izražava usredotočenost i majstorstvo. Držanje modela izražava odvažnost u struci. Izrazi lica ukazuju na dugogodišnje iskustvo i pouzdanost. Kontrast između svijetlog svjetla i tamnoplave boje podupire vrijednosti brenda - profesionalnost, pažnju prema detaljima i majstorstvo. Slike su osmišljene tako da prenose snažnu i postojanu energiju.

The Recognition

About the Brončana nagrada A' Design Award

Daikure Brand Identity Plakat je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Daikure Brand Identity Plakat bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Daikure Brand Identity Plakat sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd