Poma Električna četkica za zube – dizajner Andrei Majewski

Dizajn Poma Električna četkica za zube čiji je autor Andrei Majewski iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Ljepota, Osobna Njega i Kozmetički Proizvodi.

BroncaKozmetički Proizvod· 2020

Poma Električna četkica za zube

autor/ica Andrei Majewski

Klijent: PomaBrush

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Kozmetički Proizvod

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Dizajn

O dizajnu Poma Električna četkica za zube

Poma je električna četkica za zube dizajnirana za svakodnevnu njegu usne šupljine i za putovanja. Tijelo i glava četkice izrađeni su od prehrambenog silikona, koji pruža siguran prihvat i nježno čišćenje zubi i desni. Silikonske dlačice upijaju manje bakterija i potrebno ih je zamijeniti samo dvaput godišnje. Tijelo četkice za zube 20 posto je manje od većine električnih četkica za zube, a jedan način četkanja održava jednostavnost rada. Kompaktna kutija za punjenje radi bežično i održava četkicu za zube napunjenom još tri mjeseca.

Priznanje

O nagradi Brončana nagrada A' Design Award

Poma Električna četkica za zube je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Poma Električna četkica za zube bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Poma Električna četkica za zube sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimenzije i pakiranje: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Oznake: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Proizvodna tehnologija: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Dizajnerski izazov: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Istraživanje: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiracija: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Trajanje projekta: This project has started in August 2018.
Tijek rada: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Članovi tima: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales