Alpha Series Brijač by Mert Ali Bukulmez

Alpha Series Brijač by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Ljepota, Osobna Njega i Kozmetički Proizvodi Competition Category.

ŽeljezoKozmetički Proizvod· 2020

Alpha Series Brijač

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Željezna nagrada A' Design Award Winner in Kozmetički Proizvod Category

48,482

Verified Award Winner

Verify Award Status for #103033

View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series Brijač

Alpha serija je kompaktan, poluprofesionalni brijač koji može podnijeti osnovne zadatke za njegu lica. Također proizvod koji nudi higijenska rješenja s inovativnim pristupom u kombinaciji s prekrasnom estetikom. Jednostavnost, minimalizam i funkcionalnost u kombinaciji s laganom interakcijom korisnika izgrađuju osnove projekta. Ključno je veselo korisničko iskustvo. Savjeti se lako mogu skinuti sa brijača i staviti na odjeljak za odlaganje. Priključak je dizajniran za punjenje brijača i čišćenje vrhova podržanih UV svjetlom unutar odjeljka za odlaganje.

The Recognition

About the Željezna nagrada A' Design Award

Alpha Series Brijač je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Alpha Series Brijač bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Alpha Series Brijač se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019