Preludes Mješoviti medijski animirani film by Matthew Rankin

Preludes Mješoviti medijski animirani film by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Film, Video i Animacija Competition Category.

ŽeljezoFilm· 2020

Preludes Mješoviti medijski animirani film

by Matthew Rankin

Client: Matthew Rankin

Željezna nagrada A' Design Award Winner in Film Category

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The Design

About Preludes Mješoviti medijski animirani film

Preludiji je kratki animirani film u mješovitoj tehnici, temeljen na istoimenoj pjesmi T.S. Eliota. Film traje jednu minutu i osam sekundi te povezuje Eliotove slike s originalnom glazbenom kompozicijom. Scene su povezane temom i zvukom, a ne jedinstvenim vizualnim stilom. Djelo kombinira 2D i 3D animaciju, modeliranu u Cinema 4D, renderiranu pomoću Redshifta i kompozitiranu u After Effectsu. Pogledi iz zraka prelaze u prizore na razini ulice, gdje likovi prolaze jedni pored drugih iza ekrana. Animacija promišlja o modernom životu kroz stariji tekst.

The Recognition

About the Željezna nagrada A' Design Award

Preludes Mješoviti medijski animirani film je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Preludes Mješoviti medijski animirani film bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Preludes Mješoviti medijski animirani film se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae