Lavazza Tiny Espresso Stroj by Florian Seidl

Lavazza Tiny Espresso Stroj by Florian Seidl is a highly esteemed winner of the very prestigious 2020 Platinska nagrada A' Design Award in Dizajn Kućanskih Aparata Competition Category.

PlatinaKućanski Aparat· 2020

Lavazza Tiny Espresso Stroj

by Florian Seidl

Client: Lavazza

Platinska nagrada A' Design Award Winner in Kućanski Aparat Category

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Verified Award Winner

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Colors

The Design

About Lavazza Tiny Espresso Stroj

Mali, prijateljski espresso aparat koji u vaš dom donosi autentično iskustvo talijanske kave. Dizajn je radosno mediteranski - sastavljen od osnovnih formalnih građevnih blokova - slave boje i primjene Lavazzinog dizajnerskog jezika u izradi i detaljima. Glavna školjka izrađena je od jednog komada i ima meke, ali precizno kontrolirane površine. Središnji greben dodaje vizualnu strukturu, a frontalni uzorak ponavlja horizontalnu temu često prisutnu na Lavazza proizvodima.

The Recognition

About the Platinska nagrada A' Design Award

Lavazza Tiny Espresso Stroj je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Lavazza Tiny Espresso Stroj pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Lavazza Tiny Espresso Stroj je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A small, friendly espresso machine bringing authentic Italian coffee experience to your home. The design is essential and joyfully Mediterranean – composed of simple formal building blocks – celebrating colours and applying Lavazza’s design language with high quality surfacing and detailing. The main shell is made from one piece and has soft but precisely controlled surfaces. The central crest adds visual structure and the frontal pattern repeats the horizontal theme.
Dimensions & Packaging: 120 mm / 290mm / 246
2,7 kg
Tags: Lavazza, Coffee, Espresso
Production Technology: injection molding (ABS/SAN)
Design Challenge: Creating a small/entry level appliance that has a lot of personality with short development time.
Research: Research - conceptual and formal research, 3D modeling, mock-ups, prototyping
Inspiration: The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The central crest gives visual structure to the main shell and the overall design was inspired by a series of different products - examples include a motorbikes and helmets.
Project Duration: Turin, Italy
Operation Flow: It is easy to use - the stop&go button, emphasized visually by a coloured ring, lets you choose how much coffee you want. Only a few seconds and just one touch. Enjoy!
Team Members: Florian Seidl
Angelica Rella
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