Art Farm Pansion by Chen Xu and Gabriele Goretti

Art Farm Pansion by Chen Xu and Gabriele Goretti is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Ugostiteljstvo, Rekreacija, Putovanja i Turizam Competition Category.

SrebroUgostiteljstvo· 2020

Art Farm Pansion

by Chen Xu and Gabriele Goretti

Client: Nanjing liangzhu management company

Srebrna nagrada A' Design Award Winner in Ugostiteljstvo Category

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Colors

The Design

About Art Farm Pansion

Art Farm je pansion u Nanjingu u Kini, nastao iz nekadašnje seoske kuće. Zgrada obuhvaća oko 1200 četvornih metara. Prvi kat sadrži prostor za recepciju, višenamjensku prostoriju, blagovaonicu i gostinsku sobu. Šest gostinskih soba smješteno je na drugom katu, a jedna velika gostinska soba s kadom nalazi se na trećem katu. Mjedeni detalji i apstraktni geometrijski oblici kombiniraju se s lokalnim elementima Jiangnana. Zidovi su tamnoplavi, a namještaj i sofe su crveni i narančasti. Interijer nastoji gostima pružiti impresivan doživljaj umjetnosti.

The Recognition

About the Srebrna nagrada A' Design Award

Art Farm Pansion je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Art Farm Pansion bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Art Farm Pansion je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Artfarm guest house is located in Nanjing Sujia creative town, Its unique natural environment has turned this area into a popular place for downtown people outing in the weekend. Many house owners in the town have reconstracted their farmhouses into unique accommodations for guests to provide the residential services. In this poject, the owner of guesthouse wants to bring guests an artistic experience while to stay in this guesthouse.
Dimensions & Packaging: The construction area is about 1200 square meters, on the first floor includes a reception area, a multifunctional room, a dinning room and a guest room, on the second floor there are 6 guest rooms, on the third floor, there is one big guest room with bathtub.
Tags: nature, panoramic view, culture blending, brass, immersive experience
Production Technology: The main feature of the interior design is all guest rooms are decorated with brass on the wall and angles and the elements can be found on the customized furniture,which give the gusetroom a unique atmosphere and a correlation between each rooms, the main pating material on the internal wall is resina.
Design Challenge: The design celebrates the evolutionary transformation of an originally farmhouse into a strong east-meets-west style art house. Small, playful details make the rooms unique, such as the brass material, which remind the guests Art Deco style. The Bluestone Slab tiles on the entrance floor prod the guest back to Jiangnan(ancient Chinese) time. Close-finish painting on the surface of the furniture and brass element in detail places give each room an individual character. The whole project has been done with limit budget.
Research: The interior design follows the art farm concept,walls in dark blue, furniture and sofas in red and orange,curtains with brass colour at the bottom part, finally to bring the guests an immersive experience of art.
Inspiration: The concept of this guesthouse is by using brass element and abstract geometric shapes to create a new Art Deco style guesthouse and integrate with Jiangnan elements in order to present a combination of Chinese and Western luxury taste space.
Project Duration: The project started in Sep 2018 and finished in Apr 2019 in Nanjing, China.
Operation Flow: The artfarm guesthouse should become a temporary home of the guest,meeting point, regeneration and recreational center as well as relax space or base camp for families, sportsmen and connoisseurs. Following the concept to bring the guests a immersive experience of art.
Patents: Trademark(2018)Trademark Holder:liangzhu management company
Team Members: Arch:Gabriele Goretti
Image Credits: Main image is Image #1: Photographer Han Chen, Variations, 2019.Optional Image #1: Photographer Han Chen, Variations, 2019.Optional Image #2: Photographer Han Chen, Variations, 2019.Optional Image #3: Photographer Han Chen, Variations, 2019.Optional Image #4: Photographer Han Chen, Variations, 2019.
Video Credits: editor Chen Xu, Variations, 2019.