V Series Malčer za voćnjake by Vladimir Zagorac

V Series Malčer za voćnjake by Vladimir Zagorac is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Poljoprivredni Alati, Oprema i Strojevi Competition Category.

SrebroPoljoprivredna Oprema· 2021

V Series Malčer za voćnjake

by Vladimir Zagorac

Client: FPM Agromehanika

Srebrna nagrada A' Design Award Winner in Poljoprivredna Oprema Category

865,120
Verified Award Winner
Verify Award Status for #108281

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About V Series Malčer za voćnjake

Serija V malčer je namijenjen radu u voćnjacima i vinogradima. Stroj je izrađen od zavarenog čelika s plastificiranom ili pocinčanom obradom. Oštre linije usmjerene na kretanje, velike ravne površine i fasetirani detalji izvedeni su iz redizajniranog logotipa tvrtke. Prednja glava podsjeća na siluetu planine Rtanj, u čijem se podnožju nalazi tvornica. Oblik bočne maske izveden je iz konjske glave. Strukturna rebra dodaju robusnost. Nude se tri radne širine, a okvir s bočnim pomakom omogućuje prednje, stražnje ili kombinirano priključivanje na traktor.

The Recognition

About the Srebrna nagrada A' Design Award

V Series Malčer za voćnjake je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da V Series Malčer za voćnjake bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. V Series Malčer za voćnjake je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The headstock was designed to resemble the characteristic silhouette of Mount Rtanj, at the foot of which the company is located. The mountain has many positive connotations locally which helps builds trust. The reinforced side mask represents a horse's head, a symbol of strength, fidelity, and perseverance, further associating with the brand. Robustness is highlighted by ribs, while the impression of orderliness and discipline is achieved by concealed joining and bolt layout.
Dimensions & Packaging: Width: 220cm, Depth: 97cm, Height: 87cm (for 200cm working grip), Weight 400kg
Tags: Mulcher, Shredder, Orchard, Vineyard, Dynamics, Strength, Perseverance, Symbolism
Production Technology: Welded steel, powder-coated / galvanized
Design Challenge: Maximum usage of laser cutting, large surfaces, and a minimum number of bends was planned to simplify production and avoid potential errors in production. Interventions in form details that allow easy positioning and fitting of elements, as well as notches that define the positions and length of weld lines, were implemented. The main objective was to reduce the human factor and minimize the number of operations while achieving the quality of workmanship at the level of European competition.
Research: The strong physiognomy is dominated by sharp, directed forms, and massive faceted details. Elongated silhouette in the direction of movement complies with the latest CE certification rules. Special attention was given to the attachment frame, as it is one of the elements often overlooked when designing this type of product. The design simplifies the production of skids and the side mask, a characteristic part that leaves the manufacturer space to demonstrate quality workmanship.
Inspiration: The V mulcher series was designed after a complete rebranding of the company. The idea was to use only the latest technologies that give a superior and consistent quality of workmanship within the limitations of the material. The appearance of the machine is derived from the redesigned logo and features sharp motion-oriented lines, large flat surfaces, and distinctive details. Bold graphics were used to potentiate the main directions of the form and emphasize dynamics.
Project Duration: Product design and development took one and a half years to complete. The project was executed in Belgrade and Boljevac, Serbia.
Operation Flow: Several variations of the machine with different options of the headstock and output assembly are available. The side shift attachment frame allows three types of attachment to the tractor - front, rear, or both, and is available in manual or hydraulic shift option. The output assembly is available as a rubber curtain or counter-knives for fine shredding. Three working grips are available - 155, 180, and 200cm. The presented model features a hydraulic offset, front and rear-mounting, and rubber curtain.
Team Members: Designer: Vladimir Zagorac
Mechanical Engineer (FPM): Miomir Jovanovic
Chief R&D Engineer (FPM): Zoran Lapadatovic
Image Credits: Vladimir Zagorac