Vitra RimEx Wall Hung Series Promidžbena animacija by Digital Panorama

Vitra RimEx Wall Hung Series Promidžbena animacija by Digital Panorama is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Film, Video i Animacija Competition Category.

ŽeljezoFilm· 2021

Vitra RimEx Wall Hung Series Promidžbena animacija

by Digital Panorama

Client: Digital Panorama

Željezna nagrada A' Design Award Winner in Film Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vitra RimEx Wall Hung Series Promidžbena animacija

Vitra RimEx Wall Hung Series skup je od tri promidžbena animirana filma izrađena za seriju zidnih WC školjki bez ruba. Svaki film traje petnaest sekundi i prikazan je u punoj visokoj razlučivosti pri dvadeset pet sličica u sekundi. Filmovi su u potpunosti generirani računalom. Svi elementi modelirani su i animirani u trodimenzionalnom softveru, zatim renderirani, kombinirani sa simulacijom tekućine te kompozicijski obrađeni. Voda i keramičke površine prikazane su u jednostavnom i svježem okruženju kako bi se objasnilo jednostavno čišćenje i higijenski dizajn ove serije.

The Recognition

About the Željezna nagrada A' Design Award

Vitra RimEx Wall Hung Series Promidžbena animacija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Vitra RimEx Wall Hung Series Promidžbena animacija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Vitra RimEx Wall Hung Series Promidžbena animacija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The ceramic workshop founded by Dr. Nejat F. Eczacibasi in Istanbul, in 1942.With the ceramic tiles factory in the 90s, Bozuyuk rapidly became Vitra main production campus. The rimex WC pan that beats all formulas for easy cleaning. The rimex wc pan prevents proliferation thanks to its innovative design. rimex is easy to clean and offers maximum hygiene.
Dimensions & Packaging: 15 seconds each and 3 films in total. 1920 1080 Full HD. Frame Rate 25Fps
Tags: Hygiene,Rimless,Hung WC,CGI,Art, Animation, Computer Animation,Vitra
Production Technology: %100 CGI animation. All elements were modelled in 3d space and animated in Autodesk 3Ds Max software. Rendering Engine V-Ray and Liquid Simulation is Realflow. Compositing was made in Adobe After Effects.
Design Challenge: The main objective was to support VitrA's design and technology. The world of this product had to be simple and fresh. The main elements of the animation were the water and ceramic materials that was used to build the modern design. They had to look real to convince the audience. Combining all these with a music in harmony, was the main challenge. T
Research: Sales reports and benchmarks were examined to filter the most known designs of toilets. We came across the fact that VitrA is very well known product. Our client briefed us about the technology of this product. The animation was planned to be aired on social media such as VitrA’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionnaire to measure the effectiveness of the film.
Inspiration: The rimless WC pan Rimex prevents proliferation thanks to its innovative design. Rimex is easy to clean, and offers maximum hygiene. Rimex WC pans are available in various models suitable for all bathroom styles.
Project Duration: Our first presentation of the idea to the client was in 18th of December 2018. Production started within a week. We finished and delivered the final film in 26th of May 2019.
Operation Flow: This is a CG Animation videos. Planned to be played on social media platformas such as Youtube, Vimeo, Facebook, Instagram and Vitra’s web site.
Patents: Copyrights belong to VitrA Eczacibasi, 2019
Team Members: Agency - Digital Panorama
CG Supervisor - Emre GOREN
CG Artist - Serhat GUMUS
CG Artist Yusuf ERGIN
CG Artist - Mert KOSE
CG Artist - Kaan AZOV
3D Modeling - Teberdar GURBEY
3D Modeling - Arin ARICI
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER