Dizajn Podo Kamera čiji je autor Chuntze Cheng iznimno je cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Kamera i Fotografska Oprema.

ŽeljezoFotografska Oprema· 2021

Podo Kamera

autor/ica Chuntze Cheng

Klijent: Podo Labs, Inc.

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Fotografska Oprema

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Dizajn

O dizajnu Podo Kamera

Podo je kompaktna kamera dizajnirana za fotografiranje bez korištenja ruku. Podo je dimenzija 30 mm x 30 mm x 45 mm i teži 43 grama. Nano-adhezivna silikonska podloška na zadnjem preklopu omogućuje da se kamera pričvrsti na zidove i druge površine te da se skine za ponovnu upotrebu. Preklop se okreće na kuglastom zglobu, tako da se kamera može usmjeriti pod skoro bilo kojim kutom. Mobilna aplikacija povezuje se putem Bluetootha i pruža prikaz uživo, tako da se svaki kadar može namjestiti prije snimanja. Senzor od 5 megapiksela i širokokutni stakleni objektiv podržavaju fotografije, video i vremenski ubrzane (time-lapse) sekvence.

Priznanje

O nagradi Željezna nagrada A' Design Award

Podo Kamera je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Podo Kamera bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Podo Kamera se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Podo Camera is the world’s first stick & shoot camera that takes hands-free photos to the next level! Stick Podo Camera anywhere using its special nano-adhesive backing and control it with an app.
Dimenzije i pakiranje: Dimensions: 30 mm x 30 mm x 45 mm
Weight: 43 g
Sensor: 5 MP (2.2 μm pixels)
Video: 720p 30fps
Lens: 90° wide-angle, glass
Memory: 8 GB
8-LED ring
Bluetooth 4.2 LE + Classic
Accelerometer
Rechargeable battery (up to 1.5 hrs. video)
Oznake: Camera, Selfie, Travel, Bluetooth, Video, Gadget, Photo, Time-lapse, Accessory, Mobile
Proizvodna tehnologija: Improved design process based on lessons learned from previous product iterations.
Injection molding with
Dizajnerski izazov: The ball-join mechanical design was challenging because it needed to allow 360-degree movement for the back flap and incorporate with the overall aesthetics. The form factor of the device was difficult to achieve. We had to minimize the device and keep the aesthetics friendly by applying curvatures on all surfaces while keeping heat dissipation, electronics, and a battery in mind. Material selections of the back flap and light pipe were time consuming because there were many iterations and trials to achieve the desired results. The Bluetooth live preview and image/video transfer speed were quite challenging because there was no off-the-shelf solution available on the marketplace. We had to write our own Bluetooth Host firmware stack in order to achieve easy connectivity and fast transfer speeds.
Istraživanje: UX research. To develop a handsfree pocket size camera with an intuitive user interface. Observational trials, survey, focus group studies, and simulations. Cameras, questionnaire, Solidworks, Microsoft Office, TracePro. Travel gurus, influencers, tech writers, target audiences. To define a way to improve the selfie-taking camera experience. We realized that people dislike selfie sticks due to their limitations, and also they are banned in many public locations. We push the selfie taking experience to the next level and open up more creative potential.
Inspiracija: While working together on another project we often took pictures with the team. We got tired of someone always getting left out of photos and needing cables to transfer data from our colleague's DSLR. We wanted something much more versatile and easy to use, so we made it!

Podo represents our passion, our team’s grit, and our conviction that technology should be fun and simple.
Trajanje projekta: The project started in June 2015 in San Francisco, USA and finished in January 2017. It was crowdfunded on Kickstarter, sold via online channels, and distributed in Urban Outfitters, Nordstrom, and various popup retailers worldwide.
Tijek rada: Step 1: Charge for at least 1 hour.
Step 2: Install the Podo app for Android or iOS.
Step 3: Rotate back flap and remove protective film on sticky pad.
Step 4: Stick securely to a wall and use the app to shoot!
The app provides a live preview stream over Bluetooth so you can set up the shot from any angle. Podo is easy to place in various locations for time-lapse and security purposes.
Patenti: Patented, Patent No. WO 2015/038646 A1, Edmond Lee and Jae Hoon Choi, Samuel Pullman, 2015, International Patent.
Trademark (2015) Podo Labs Inc.
Članovi tima: Chuntze Cheng
Edmond Lee
Jae Hoon Choi
Samuel Pullman
John Fitzpatrick