Moose Piss Promotivna animacija by Bruno Cintra

Moose Piss Promotivna animacija by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Film, Video i Animacija Competition Category.

ZlatoFilm· 2021

Moose Piss Promotivna animacija

by Bruno Cintra

Client: Hermoso Compadre

Zlatna nagrada A' Design Award Winner in Film Category

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Verified Award Winner

Verify Award Status for #119093

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moose Piss Promotivna animacija

Moose Piss je promotivna animacija stvorena kao glavni dio kampanje za lansiranje piva. Animacija traje 40 sekundi, prikazuje se brzinom od 12 sličica u sekundi i producirana je u 4K rezoluciji. Ručno crtanje kombinirano je s ilustracijom i digitalnim slikanjem, a grafički softver korišten je za kompoziciju i montažu zvuka. Odabran je drzak i duhovit stil kako bi odgovarao karakteru pivske marke. Prirodni elementi preoblikovani su kako bi se izgradio nadrealan svijet. Animacija je namijenjena online video i društvenim medijskim platformama.

The Recognition

About the Zlatna nagrada A' Design Award

Moose Piss Promotivna animacija je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Moose Piss Promotivna animacija bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Moose Piss Promotivna animacija stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Dimensions & Packaging: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Tags: Beer, Animation, Illustration, design, modern.
Production Technology: Manual draw and graphic software like Photoshop, After Affects and Audition.
Design Challenge: Choose a style that matches the product's proposal.
Research: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Inspiration: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Project Duration: 2 months.
Operation Flow: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Patents: No patents.
Team Members: Bruno Cintra
Image Credits: No copyrights.