Love Art Kampanja – dizajner Daniel da Hora

Dizajn Love Art Kampanja čiji je autor Daniel da Hora iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

BroncaOglašavanje· 2024

Love Art Kampanja

autor/ica Daniel da Hora

Klijent: Dahlstedt Holding SL

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Love Art Kampanja

U svojoj inauguralnoj kampanji, Winghook se upušta u smjelo i umjetničko nastojanje s ciljem postizanja snažnog utiska. Koristeći pažljivu fuziju digitalne manipulacije i umjetničke reinterpretacije, Winghook uključuje poznata remek-djela iz povijesti umjetnosti u svoju priču. Kroz vještu manipulaciju, kampanja izaziva gledatelje da uoče nedosljednosti, s preciznošću i pažnjom prema detaljima. Suprotstavljajući poznate klasike s inovativnim obratima, Winghook ne samo da poziva na razmišljanje, već također potvrđuje svoju vještinu u čuvanju integriteta umjetničkih blaga.

Priznanje

O nagradi Brončana nagrada A' Design Award

Love Art Kampanja je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Love Art Kampanja bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Love Art Kampanja sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimenzije i pakiranje: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Oznake: Art, Creative, Museum, Paintings
Proizvodna tehnologija: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Dizajnerski izazov: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Istraživanje: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspiracija: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Trajanje projekta: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Članovi tima: Creative Director / Designer: Daniel da Hora
Zasluge za fotografije: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.