Wa Lana Waqfa Brand Politička TV Emisija by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Oglašavanje, Marketing i Komunikacija Competition Category.

ŽeljezoOglašavanje· 2021

Wa Lana Waqfa Brand Politička TV Emisija

by Rami Yaser Hosni

Client: TRT Arabi TV channel

Željezna nagrada A' Design Award Winner in Oglašavanje Category

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The Design

About Wa Lana Waqfa Brand Politička TV Emisija

Wa Lana Waqfa (zastanimo) je dnevna politička emisija koja se fokusira na aktualne vijesti. Osvjetljava određenu vijest i detaljno je analizira. Dizajnerski tim proveo je potpuni rebrand (špica, studio, grafika emisije, promo...) kako bi istinski odražavao koncept emisije koji se temelji na "isticanju" i "zaustavljanju" kod određene teme. Prvo slovo u nazivu emisije osvjetljava prvo slovo druge riječi, prenoseći poruku isticanja i istraživanja. Produljena linija na kraju druge riječi predstavlja pauzu (naziv emisije).

The Recognition

About the Željezna nagrada A' Design Award

Wa Lana Waqfa Brand Politička TV Emisija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Wa Lana Waqfa Brand Politička TV Emisija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Wa Lana Waqfa Brand Politička TV Emisija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags: broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge: To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration: The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration: The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members: Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk