Yanzhi Ruž za usne by Yuru Zhang is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Ljepota, Osobna Njega i Kozmetički Proizvodi Competition Category.

ŽeljezoKozmetički Proizvod· 2021

Yanzhi Ruž za usne

by Yuru Zhang

Client: Bruce Tao

Željezna nagrada A' Design Award Winner in Kozmetički Proizvod Category

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Verified Award Winner
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Colors

The Design

About Yanzhi Ruž za usne

Yanzhi je ruž za usne inspiriran papirićima za rumenilo koji su se koristili u drevnoj Kini. Dizajn vraća klasičan oblik kozmetičkog proizvoda u suvremeni svakodnevni život. Blagim pritiskom na dno kućišta papir s ruževom pomiče se prema van. Korisnik zatim prislanja usne na papir kako bi nanio boju, nakon čega se papir malim jezičkom povlači natrag. Kućište je izrađeno od PP plastike, materijala prikladnog za izravan kontakt s kozmetikom i hranom, dok je dio s ružem izrađen od vodootpornog i otpornog na trganje papira. Tanko, plosnato tijelo lako stane u novčanik.

The Recognition

About the Željezna nagrada A' Design Award

Yanzhi Ruž za usne je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Yanzhi Ruž za usne bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Yanzhi Ruž za usne se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a unique lipstick design. The most differences are appearance and function. In appearance, it was inspired the ancient Chinese Yanzhi. The reappearance of classical elements in modern life. In function, it is different from the major lipsticks on the market. Just push the bottom end and the lipstick paper will be pushed out. Women can apply makeup as long as they take a sip on Yanzhi
Dimensions & Packaging: length 85mm x Width 55mm x Height 1.7mm
Tags: Lipstick, Chinese Icon, Nationality, Traditional, Modern, Convenience, Beautiful
Production Technology: The plastic part is made of PP material, which belongs to environmental protection material. It can be directly in contact with cosmetics and food. It is the main material for filling organic skin care products. The lipstick part is made of DuPont paper, which is waterproof and tear resistant.
Design Challenge: This is an innovative design with a complex internal structure, and the machining qualification rate is the biggest challenge encountered by this project.
Research: According to the survey, consumers like to choose the type of lipstick according to the occasion and clothing. In addition, consumers tend to choose a lipstick price of less than 200 yuan. The market size will be close to 28 billion euros in 2025. There is a huge market demand for beautiful, unique, and inexpensive lipsticks.
Inspiration: I got my inspiration from ancient Chinese lipstick. Yanzhi is the lipstick of ancient China. It has a very unusual way of making up. Women only need to sip it to make up. Our motivation is to make this ancient product more suitable for use in modern life.
Project Duration: The project started in September 2020 in Milan and finished in February 2021 in that place, and was exhibited in China in February 2021.
Operation Flow: To use it, first place your hand on the bottom of Yanzhi. Then gently push up to push the lipstick out. Then the lady takes a sip of Yanzhi's lipstick paper and finishes the makeup easily. Finally, after the makeup is done, Yanzhi is pulled back by the dot at the bottom.
Team Members: Design leader: Shiwen Huang, Designer: Qian Zhao
Image Credits: Creator (Bruce Tao / Designer)