Bottle in the Dark Boca u tami by Pierluigi Fossa

Bottle in the Dark Boca u tami by Pierluigi Fossa is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Fotografija i Fotomanipulacija Competition Category.

ŽeljezoFotografija· 2021

Bottle in the Dark Boca u tami

by Pierluigi Fossa

Client: Pierluigi Fossa Photography

Željezna nagrada A' Design Award Winner in Fotografija Category

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Colors

The Design

About Bottle in the Dark Boca u tami

Boca u tami je reklamna fotografija izrađena za povijesni liker. Slika smješta bocu u središte sanjivog ambijenta, s horizontom postavljenim u beskonačnost kako bi se pažnja usmjerila na proizvod. Posebna rasvjeta postavljena je na fotografskom setu kako bi se istaknuo moderan dizajn i materijali boce. Tamni tonovi i okружujuća atmosfera sugeriraju misterij i podsjećaju na večeri provedene s prijateljima. Fotografija je snimljena digitalnim stražnjim dijelom od 150 megapiksela, u konačnoj veličini od 70 x 100 centimetara i rezoluciji od 300 dpi.

The Recognition

About the Željezna nagrada A' Design Award

Bottle in the Dark Boca u tami je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Bottle in the Dark Boca u tami bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Bottle in the Dark Boca u tami se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I created this image
to arouse emotion and mystery for this historic liqueur. The dreamlike setting and the power of light enhance the new bottle design.
The use of special lights and their positioning on the photographic set highlighted the modern design of the bottle. The positioning in the center of the image and the horizon placed at infinity contribute to the best visualization of the product.
Dimensions & Packaging: Final dimension image 70 x 100 cm 300 dpi
Tags: mistery,emotion,night,dreamlike,dream,secret,darkness,atmosphere
Production Technology: 150 megapixel digital back
Design Challenge: My team and I spent time and work looking for a light that could best enhance the design of the bottle and at the same time create emotion.
Research: To create this image we used the best digital hardware and software technologies
Inspiration: The modern design and the materials of the bottle were the inspiration to create this image which was used for promotional campaign around the world. The creative process was born starting from the design of the bottle and from the public to whom this product is intended.
The image wants to remember the atmosphere of evenings spent with friends. Mystery and atmosphere.
The design of the bottle and its materials suggested a minimal but not cold setting.
Project Duration: The project started in July 2019 in Varese and finished in September 2019
Operation Flow: The creative process of the image was aimed at catching the attention of the consumer public. Especially the young one.
The idea was to create a dreamlike, mysterious atmosphere that reminded us of special evenings.
Team Members: Pierluigi Fossa - Opificio42 team