Lavazza MilkUp Pjenilica Za Mlijeko by Florian Seidl

Lavazza MilkUp Pjenilica Za Mlijeko by Florian Seidl is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Kućanskih Aparata Competition Category.

SrebroKućanski Aparat· 2021

Lavazza MilkUp Pjenilica Za Mlijeko

by Florian Seidl

Client: Lavazza

Srebrna nagrada A' Design Award Winner in Kućanski Aparat Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lavazza MilkUp Pjenilica Za Mlijeko

MilkUp vam omogućuje da kod kuće uživate u autentičnom talijanskom cappuccinu. Tiha i učinkovita priprema različitih recepata pomoću magnetske indukcije. Elegantan dizajn sastavljen je od odvažnih, šarenih i jednostavnih elemenata s visokokvalitetnim površinama i materijalima. "stani i kreni" gumb je vizualno naglašen prstenom u boji. Vrč je izrađen od Inoxa i nema unutarnjih pokretnih dijelova. Lako se čisti ručno ili u perilici posuđa. Ima jasne oznake za minimalnu i maksimalnu razinu s unutarnje strane i ergonomsku ručku. Pjenjača ima namjenski prostor za pohranu na vrhu poklopca.

The Recognition

About the Srebrna nagrada A' Design Award

Lavazza MilkUp Pjenilica Za Mlijeko je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Lavazza MilkUp Pjenilica Za Mlijeko bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Lavazza MilkUp Pjenilica Za Mlijeko je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid.
Dimensions & Packaging: Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz

It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
Production Technology: main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet
Design Challenge: Extremely short development time.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
Project Duration: The project was designed in Turin, Italy. The complete product development process took about 10 months.
Operation Flow: MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
Team Members: Florian Seidl
Image Credits: Lavazza