37 Interactive Entertainment HQ Neboderska poslovna zgrada by Guowei Zhang

37 Interactive Entertainment HQ Neboderska poslovna zgrada by Guowei Zhang is a highly esteemed winner of the very prestigious 2022 Zlatna nagrada A' Design Award in Dizajn Arhitekture, Zgrada i Konstrukcija Competition Category.

ZlatoArhitektura· 2022

37 Interactive Entertainment HQ Neboderska poslovna zgrada

by Guowei Zhang

Client: 37 Interactive Entertainment

Zlatna nagrada A' Design Award Winner in Arhitektura Category

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Verified Award Winner
Verify Award Status for #126103

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Colors

The Design

About 37 Interactive Entertainment HQ Neboderska poslovna zgrada

37 Interactive Entertainment HQ je visoka zgrada sjedišta tvrtke u Kini. Moduli se koriste u tlocrtu i pročelju, što skraćuje vrijeme gradnje i smanjuje troškove uz očuvanje kvalitete izvedbe. Uredski moduli, konferencijski moduli i moduli za događanja raspoređeni su unutar standardnog pravokutnog prostora, a njihov broj i položaj mogu se mijenjati na tipičnim etažama. Modularni sustav fasade odgovara na klimu regije Lingnan. Uzorak zasjenjenja gušći je na istočnoj strani nego na zapadnoj, tako da se zadržava prirodno svjetlo, dok se sunčevo zračenje i potrošnja energije smanjuju.

The Recognition

About the Zlatna nagrada A' Design Award

37 Interactive Entertainment HQ Neboderska poslovna zgrada je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da 37 Interactive Entertainment HQ Neboderska poslovna zgrada bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. 37 Interactive Entertainment HQ Neboderska poslovna zgrada stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.
Dimensions & Packaging: Size of unit or building:88974㎡
Project size:6427㎡
Tags: High-rise, Office, Headquarter, Mix-used
Production Technology: In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.
Design Challenge: This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator.
37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works.
Research: Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate.
It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity
Inspiration: Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.
Project Duration: Desiged in July 2020 China
Operation Flow: To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.
Patents: patented. Patent No:ZL 2020 3 0523975. 9
Patent Holder: Guowei Zhang
Year:2020
Jurisdiction: China National Intellectual Property Administration
Team Members: Designer: Guowei Zhang
Designer: Ping Wang
Designer: Luoxu Hua
Image Credits: GWP Architects