Doaba Dhaba Održiva ambalaža za hranu – dizajner Akkshit Khattar

Dizajn Doaba Dhaba Održiva ambalaža za hranu čiji je autor Akkshit Khattar iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Održivi Proizvodi, Projekti i Zeleni Dizajn.

BroncaOdrživi Proizvod· 2022

Doaba Dhaba Održiva ambalaža za hranu

autor/ica Akkshit Khattar

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Održivi Proizvod

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Dizajn

O dizajnu Doaba Dhaba Održiva ambalaža za hranu

Doaba Dhaba je održivi sustav pakiranja hrane osmišljen za cloud kuhinju u Indiji. Glavna jela pakiraju se u handije, glinene posude ručne izrade lokalnih obrtnika, zatvorene glinenim poklopcem s etiketom vezanom oko vrata posude. Beskvasni kruhovi poput rotija i naana umotani su u svježe rezano lišće banane vezano jutenim koncem. Oba proizvoda potom se stavljaju u vrećicu izrađenu od reciklirane papira. Materijali su biorazgradivi i zamjenjuju jednokratnu plastiku. Dostava se obavlja električnim vozilima kako bi se smanjio ugljični otisak.

Priznanje

O nagradi Brončana nagrada A' Design Award

Doaba Dhaba Održiva ambalaža za hranu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Doaba Dhaba Održiva ambalaža za hranu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Doaba Dhaba Održiva ambalaža za hranu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Dimenzije i pakiranje: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Oznake: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Proizvodna tehnologija: Handcrafted clay pots, Banana leaf & Recycled Paper
Dizajnerski izazov: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Istraživanje: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inspiracija: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Trajanje projekta: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Tijek rada: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.