Hongzhou Academy Prodajni centar by Feng Cheng

Hongzhou Academy Prodajni centar by Feng Cheng is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Arhitekture, Zgrada i Konstrukcija Competition Category.

SrebroArhitektura· 2022

Hongzhou Academy Prodajni centar

by Feng Cheng

Client: Jiangxi LDY Supply Holdings Co., Ltd.

Srebrna nagrada A' Design Award Winner in Arhitektura Category

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Verified Award Winner

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Colors

The Design

About Hongzhou Academy Prodajni centar

Hongzhou Academy je prodajni centar smješten u središnjem dijelu okruga Nanchang u Kini. Zgrada sadrži prostore za pregovaranje, ručni rad, dječje aktivnosti i izlaganje. Dva bloka okrenuta su prema gradskim cestama na raskrižju, a njihov pomaknuti položaj tvori ulazni trg. Dizajn se poziva na drevnu kinesku arhitekturu. Aluminijske ploče spojene su kopčama, stvarajući teksturu nalik cigli na pročelju. Glatka zakrivljena površina ocrtava krov i podsjeća na tradicionalne strehe. Velike staklene površine i visoki atrij daju interijeru otvoren i ugodan karakter.

The Recognition

About the Srebrna nagrada A' Design Award

Hongzhou Academy Prodajni centar je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Hongzhou Academy Prodajni centar bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Hongzhou Academy Prodajni centar je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in the central area of Nanchang County. As a sales center, it undertakes the functions of negotiation, handwork, children's activity space and display. The building is located at the intersection, so there are two typical blocks facing the urban road respectively. These two blocks shapes the building, and the misplaced part forms the entrance square.
Dimensions & Packaging: Land area: 2375m² floor area: 1221m²
Tags: traditional cutural, ancient architecture, sales center, curved roof, aluminium sheet
Production Technology: Metallic aluminium sheet, glass, coating Material
Design Challenge: To avoid the glue layer on facade, architects designed a gusset plate unit also use aluminium to insure the tone of the grey facade.
Research: Chosing the material for roof was a difficulty. Designers compared the effect and cost of Titanium-zinc Panel, Al-Mg-Mn alloy building sheets and aluminium sheet and finally chosed aluminium sheet as the roof material.
Inspiration: The area has a splendid cultural history in ancient times, so the form fully refers to the ancient Chinese architecture. Aluminum plates are connected by buckles, forming a unique brick texture on the facade. The smooth arc-shaped curved surface outlines the skyline of the building, which reminds people of the eaves curve of ancient Chinese buildings.
Project Duration: The project started in August 2020 in Nanchang and finished in December 2020 in Nanchang, China.
Operation Flow: The building provides people with a comfortable purchasing environment. The large area of glass enables people to enjoy the external scenery. The high atrium increases the width of the space. People can regard it as a commercial building or a place to rest.
Team Members: Seungmin Lee
Qi Zhou
Qinggang Zhu
Long Li
Pengwei Li
Zhenfei Fang
Yuwen Liu
Xu Zhang
Dongqun Li
Tiantian Wu
Image Credits: Image #1: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #2: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #3: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #4: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #5: Photographer Zeng Jianghe, Hongzhou Academy, 2021.