Science as an Emotional Trend Pozdravni zaslon by Liubov Maximenkova

Science as an Emotional Trend Pozdravni zaslon by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Mobilne Tehnologije, Aplikacije i Softver Competition Category.

BroncaMobilni· 2022

Science as an Emotional Trend Pozdravni zaslon

by Liubov Maximenkova

Client: Sber

Brončana nagrada A' Design Award Winner in Mobilni Category

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Verified Award Winner

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Colors

The Design

About Science as an Emotional Trend Pozdravni zaslon

Znanost kao emocionalni trend niz je pozdravnih zaslona izrađenih 2021. godine za mobilnu aplikaciju Sberbank Online. Serija je posvećena Godini znanosti i tehnologije u Rusiji. Uključene su tri teme: Podvodni svijet, Kroz mikroskop i Neuronska mreža. Podvodni svijet prikazuje fotografije koje su snimili morski biolozi. Kroz mikroskop prikazuje poznate predmete snimljene mikro i makro fotografijom. Neuronska mreža prikazuje slike generirane umjetnom inteligencijom. Cilj je spojiti emociju sa znanjem.

The Recognition

About the Brončana nagrada A' Design Award

Science as an Emotional Trend Pozdravni zaslon je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Science as an Emotional Trend Pozdravni zaslon bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Science as an Emotional Trend Pozdravni zaslon sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.