Rozna Restoran by Suliman Al Kindi is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Kulinarska Umjetnost Competition Category.

SrebroKulinarska Umjetnost· 2022

Rozna Restoran

by Suliman Al Kindi

Client: Rozna

Srebrna nagrada A' Design Award Winner in Kulinarska Umjetnost Category

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The Design

About Rozna Restoran

Rozna je jedini fini omanski restoran u Omanu koji je oblikovan poput drevne utvrde. Omanci su širom ME poznati po svojoj gostoljubivosti i ponosni su na svoju povijest i nasljeđe. Usluga u Rožni uvelike odražava tu tradiciju. Žene konobari odjevene su u omansku nošnju duge tunike i širokih hlača, a muškarci u dishdasha s odgovarajućim pokrivalima za glavu.

The Recognition

About the Srebrna nagrada A' Design Award

Rozna Restoran je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Rozna Restoran bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Rozna Restoran je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rozna is the only fine-dining Omani restaurant in Oman that is modelled like an ancient fort. Omanis are known across the ME for their hospitality and are proud of their history and heritage. The service in Rozna amply reflects this tradition. Women waiters are dressed in the Omani costume of long tunic and loose trousers, and men in dishdasha with appropriate headgears.
Dimensions & Packaging: Rozna was packaged in such a way to bring out Omani families to dine out. The forte of dine-out which was reserved mainly for younger group has evolved to include women of all age-group, thanks to Rozna. The private rooms, each of which caters to a group of up to ten guests, is always in demand and that proves the right market positioning.
Tags: Oman, Muscat, Rozna, Restaurant, Traditional, Food
Production Technology: The service and food menu was curated keeping in mind the variety of food resources available in Oman since olden times, and also the need for privacy that families seek when going out for dinner or lunch. Traditionally Omani families prefer to dine out in the privacy of a separate enclosure or room. Rozna perfectly caters to this aspect with its 30 private rooms.
Design Challenge: Oman’s own cuisine has depended on a variety of available local resources and was also influenced by many external factors, like trading influences. Rozna’s menu factors all of these, in curating a specially researched menu that is popular and palate-friendly
Research: Time-tested Omani dishes were tried at different traditional kitchens, before arriving at a specially curated menu for Rozna. The signature rice dish, for example, uses Omm Suleiman’s spices, which translates to Suleiman’s mother’s spices, which shows that time-tested secret recipes are used to bring the signature flavor and taste.
Inspiration: Oman is steeped in traditional values and is well- known for upholding the historical and traditional emblems and way of life. The promoters of Rozna wanted to provide mouth-watering authentic Omani food, in a bespoke ambience. The big chasm in the fine-dining segment for a country that is well-endowed with food resources and history of cuisine, prompted them to deliver Rozna to the people of Oman.
Project Duration: July 2018 in Muscat, Oman
Operation Flow: Rozna was conceived as an exclusive fine-dining restaurant that offers a culinary experience of authentic tastes of traditional Omani dishes. The owners placed their intuition in the right direction & their intuition proved them right. The specially curated menu has typical Omani delicacies like Harees (meat cooked with crushed boiled wheat and spices) and Omani shuwa (slow-cooked marinated mutton), among many others.
Team Members: Architect: Suliman Al Kindi
Creative Director: Shadi Al Hroub
Photographer: Imad Hasan
Image Credits: Photographer: Imad Hasan
Videographer: Omar Al Zadjali
Videographer: Osama Al Ghailani