Baidu Tematska Karta Aplikacija by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Baidu Tematska Karta Aplikacija by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Sučelja, Interakcije i Korisničkog Iskustva Competition Category.

BroncaSučelje· 2022

Baidu Tematska Karta Aplikacija

by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Brončana nagrada A' Design Award Winner in Sučelje Category

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Verified Award Winner

Verify Award Status for #137095

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Baidu Tematska Karta Aplikacija

Baidu Tematska Karta je mobilna aplikacija za karte namijenjena Android i iOS pametnim telefonima. Aplikacija prikazuje informacije o karti odabrane za različite skupine korisnika, na temelju vremena, prostora i korisničkih profila. Ljudski, geografski i društveni čimbenici kombinirani su i prikazani zajedno, tako da se obližnje usluge i trenutni događaji mogu brzo pronaći. Grafičke informacije o karti integrirane su s tekstom na zaslonu radi lakšeg čitanja. Umjetna inteligencija i veliki podaci koriste se za prilagodbu prikaza svakoj skupini. Cilj je smanjiti napor pri pretraživanju te podržati svakodnevno učenje, putovanje i istraživanje.

The Recognition

About the Brončana nagrada A' Design Award

Baidu Tematska Karta Aplikacija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Baidu Tematska Karta Aplikacija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Baidu Tematska Karta Aplikacija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Dimensions & Packaging: The application is designed for all Android and iOS smart phone sizes.
Tags: Phone, Map app, GIS, AI, UX, UI
Production Technology: Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Design Challenge: In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Research: We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiration: Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Project Duration: The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Operation Flow: The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Team Members: YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020