Push Collection Fotelja by Moredesign is a highly esteemed winner of the very prestigious 2022 Zlatna nagrada A' Design Award in Dizajn Namještaja Competition Category.

ZlatoNamještaj· 2022

Push Collection Fotelja

by Moredesign

Client: Moredesign

Zlatna nagrada A' Design Award Winner in Namještaj Category

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Verified Award Winner

Verify Award Status for #138014

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Colors

The Design

About Push Collection Fotelja

Push Collection je modularna linija sjedenja izgrađena oko fotelje koja se može slagati jedna na drugu. Dizajn fotelje sveden je na minimum kako bi se otkrila bit svakog elementa. Korištena su samo dva materijala: tlačno lijevani i ekstrudirani aluminij za okvir, koji je potpuno recikllabilan, te tehnička tkanina dobivena od recikliranih PET boca za presvlake. Zamjenom nekoliko dijelova okvira sjedišta mogu se proizvesti četiri proizvoda: stolica, fotelja, sjedište bez naslona i dvosjed. Kolekcija spaja minimalističku formu s održivošću i robusnošću.

The Recognition

About the Zlatna nagrada A' Design Award

Push Collection Fotelja je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Push Collection Fotelja bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Push Collection Fotelja stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s a project that doesn’t look at the design as a pure creative expression, but rather identifies an essential and indispensable factor into sustainability. The armchair is made up of two materials: aluminium for the frame, a 100% recyclable material, and technical fabrics for the upholstery obtained from the recycling of PET. Another main feature is its modular aspect which allows to obtain more items with the same few elements.
Dimensions & Packaging: W:540mm L: 570mm H: 750mm stackable
Tags: chair, armchair, seating, sofa, stool, aluminium, design, furniture design
Production Technology: The whole collection is made up of 2 materials: die-cast and extruded aluminium for the frame, while for the upholstery has been identified technical fabric obtained from PET recycling (plastic bottles) with high technical characteristics.
Design Challenge: Finding a technical solution capable of merge at the highest-level aesthetic, comfort and sustainability, which would also allow the creation of multiple items using few basic elements. Starting from the seat’s frame and replacing some parts, could be obtained 4 items: chair, armchair, stool and two-seater armchair.
Research: The initial goal of the project was to do a visually light armchair approaching the concept of minimalism. The aim was to remove all that was useless in order to find the right aesthetic balance, thus enhancing the product essence. The sustainability was the other goal. The aluminium together with the upholstery made of recycled PET guarantee the necessary sustainability and robustness features. All this, together with its modular aspect, translates into a substantial saving of production resources and to the consequent reduction of investment costs.
Inspiration: In the genesis of this project there is certainly a strong minimalist influence. The idea that Moredesign tried to translate into form concerns exactly the reduction of the armchair design to a minimum in order to lay bare the essence of the elements. A representative example of this purpose, from a design point of view, it the version in which the backrest has no upholstery.
Project Duration: The project started in October 2019 and finished in March 2021. Padova Italy
Team Members: Alessandro Morello
Riccardo Bertolla
Paola Zanovello
Image Credits: Alessandro D Bon