Smart Display Kotač by Citic Dicastal Co.,Ltd

Smart Display Kotač by Citic Dicastal Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Dijelovi Vozila, Auto Dodaci i Proizvodi za Njegu Competition Category.

SrebroDodatak za Vozila· 2023

Smart Display Kotač

by Citic Dicastal Co.,Ltd

Client: CITIC Dicastal CO.,LTD

Srebrna nagrada A' Design Award Winner in Dodatak za Vozila Category

916,388

Verified Award Winner

Verify Award Status for #142303

View at A' Design Award Press Release Award Badge

Colors

The Design

About Smart Display Kotač

Smart Display je automobilski kotač s integriranim sustavom prikaza. Kotač prikazuje trodimenzionalne slike koje se mogu vidjeti bez zaslona i bez naočala. LED jedinice ugrađene su u kotač i prate njegov oblik. Algoritam prilagodljiv brzini prepoznaje rotaciju kotača. Pri brzinama ispod 20 km/h prikazuje se efekt tekućeg svjetla, a pri 20 km/h i više prikazuju se trodimenzionalne slike. Površina je završena klavir crnim lakom i sjajnim premazom. Zaslon može prikazivati reklame, upozorenja na opasnost, informacije o stanju vozila i osobne slike.

The Recognition

About the Srebrna nagrada A' Design Award

Smart Display Kotač je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Smart Display Kotač bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Smart Display Kotač je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a smart display system taking wheel as carrier with no-screen display of naked-eye 3D images. It can be used in advertising data delivery, danger warning, intelligent vehicle condition monitoring and other scenarios. It can also set any images according to driver’s mood to human-vehicle interactions, and meet consumers’ need of personalized and smart wheel products.
Dimensions & Packaging: 680 * 300 * 680mm
Tags: smart wheel display system, User-friendly Design, Multi-screen Interactive Manag
Production Technology: Its surface adopts the painting method of piano black paint + finishing bright surface,highlighting tough lines of the shape, which is sporty. The LED plug-in unit and the wheels are perfectly integrated: the plug-in has a clear line of shape, reflecting the curviness; the shape of wheels a rigid and flexible combination with strong integrity. In addition, the images displayed on the wheels can change with the vehicle speed, which can meeting consumers' individual needs.
Inspiration: The wheel is an important part of the car, is not only an appearance decoration, but also a safety part.The design of the wheel directly affects the appearance and performance of the vehicle, to match the style of the vehicle, but also to meet the needs of personalized, so the appearance of the wheel has been given more expectations and requirements. In recent years, in the face of the new four modernizations, giving more value to the wheel has become an important topic.
Operation Flow: The speed self-adaptive matching algorithm is adopted, which can accurately sense the acceleration and angular velocity of the wheel when rotating. Based on this, the dynamic control of LED image display can be completed-when it's below 20km/ h, displaying the flowing water light, and displaying 3D images when it's at 20km/h and above, realizing the deep integration of wheel hub design and advanced electronic information technologies.
Patents: Patent ZL 201921210163.7.CITIC Dicastal CO.,LTD.2019.
Patent ZL 201922137163.5.CITIC Dicastal CO.,LTD.2019.
Patent ZL 201922138304.5.CITIC Dicastal CO.,LTD.2019.
Patent ZL 202030016480.7.CITIC Dicastal CO.,LTD 2020.
Team Members: Zuo Xu, Hanqi Wu, Guoyuan Xiong, Zhihua Zhu, Shiwen Xu, Minglei Li and Yao Dai