Spot On Interaktivna Svjetlosna Instalacija – dizajner Responsive Spaces and Michael Holzer

Dizajn Spot On Interaktivna Svjetlosna Instalacija čiji je autor Responsive Spaces and Michael Holzer iznimno je cijenjeni dobitnik prestižne nagrade 2023 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Instalacija.

ZlatoInstalacija· 2023

Spot On Interaktivna Svjetlosna Instalacija

autor/ica Responsive Spaces and Michael Holzer

Klijent: Creative Region / City of Linz

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Instalacija

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Dizajn

O dizajnu Spot On Interaktivna Svjetlosna Instalacija

Prazni izlozi su dosadni. Pogotovo zbog pandemije Covid-19 prazni izlozi postali su još hitnija stvar za grad Linz. No posebno, na izvrsnim lokacijama diljem grada ti su prostori također neiskorištena prezentacijska područja koja se u međuvremenu mogu dobro iskoristiti. Stoga ova jedinstvena instalacija izloga i koncept "Spot On" iza njega su razvijeni. Interaktivne svjetlosne instalacije pretvaraju prazne prozore u privlačne i izvanredne umjetnine, a istovremeno lokalnim tvrtkama nude vrijednu privremenu pozornicu. Mi. Ljubav. Linz.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Spot On Interaktivna Svjetlosna Instalacija je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Spot On Interaktivna Svjetlosna Instalacija bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Spot On Interaktivna Svjetlosna Instalacija stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Dimenzije i pakiranje: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Oznake: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Proizvodna tehnologija: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Dizajnerski izazov: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Istraživanje: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspiracija: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Trajanje projekta: Since August 2021 in Linz
Tijek rada: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Članovi tima: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Zasluge za fotografije: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus