Fujita Urban Električni bicikl by Linda Pang

Fujita Urban Električni bicikl by Linda Pang is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Dizajn Bicikala Competition Category.

SrebroBicikl· 2023

Fujita Urban Električni bicikl

by Linda Pang

Client: Asia Kingston HK Limited

Srebrna nagrada A' Design Award Winner in Bicikl Category

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Colors

The Design

About Fujita Urban Električni bicikl

Fujita Urban je električni bicikl dizajniran za svakodnevne vožnje gradom. Okvir je izrađen od aluminija 6061, što bicikl čini laganim i jednostavnim za upravljanje u prometu. Litijska baterija u potpunosti je integrirana unutar središnje cijevi, tako da bicikl izgleda poput tradicionalnog modela, a baterija je bolje zaštićena od krađe. Pomoć pri pedaliranju podržava vozača, dok remenski prijenos zamjenjuje uobičajeni lanac kako bi se smanjilo održavanje i buka. Veliki kotači i linearan okvir upotpunjuju formu. Punjenje traje nekoliko sati.

The Recognition

About the Srebrna nagrada A' Design Award

Fujita Urban Električni bicikl je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Fujita Urban Električni bicikl bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Fujita Urban Električni bicikl je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Fujita Urban is a unique electric bike which combines design and style with the knowledge of Fujita in the electric mobility world.
This electric bike allows a speed moving around the city whilst keeping its essentiality and efficiency.
It may seem just a refined and elegant bike at first glance, but the slim tube hides inside a lithium battery, allowing the rider to speed through city traffic with elegancy and dynamism.
Dimensions & Packaging: The dimensions of the electric bike are 178 cm (L) x 65cm (W) x 115cm (H). The maximum tolerable loading weight of the final user is 100 Kg.
The Aluminum 6061 frame and the slim tubes make the bike ultra-light and aerodynamic in the traffic, along with the ease for the user to move freely the vehicle.
The fully integrated battery improves the aesthetics of the bike and increases the protection of the battery from theft.
Comparing with classic bike chain, the belt drive requires less maintenance, lasts longer, is quieter, lighter, more modern and high-end.
Tags: Ebike, electric, bike, mobility, green, Fujita, urban, street, linear, elegant, style
Production Technology: The Fujita Urban was designed with the focus of reaching high levels of design and aesthetics through linear frame whilst keeping the pedal assistance and the environment-friendly aim. Thanks to the fully integrated battery, the thick tubes remind to a traditional bike, providing an aesthetics plus to the vehicle.
Design Challenge: The creative challenge of the Fujita Urban project was firstly to develop an electric bike which at first sight appears as a traditional bike whilst hiding a lithium battery inside the main tube. Secondly, the challenge was to convey to the final user its high-quality by highlighting the elegant frame through a modern design and a linear geometry. This project aims to increase e-bikes daily uses also around the traffic of the city, while improving its elegance as a means of high design.
Research: The project has been developed to launch a high-quality and classy electric bike, which differentiates itself from the traditional ones thanks to its specifications and design. Indeed, the aim is to combine a detailed design with the green technology to create a product not only of great style but also of easy handling.
Inspiration: Fujita has founded its own corporate identity on green mobility, particularly on electric bikes. This is the on-going mission of the company towards a greener business whilst pursuing top level in design and quality. The combination of these purposes can be perfectly expressed with the Fujita Urban: elegance, sustainability, minimalism, lightweight, simplicity, efficiency.
This electric bike is inspired by and created for moving around the city in an environment-friendly way while being chic.
Project Duration: The project started in Milano (Italy) in April 2022. The product was display at IFA fair in Berlin (September 2022) and at CES Show in Las Vegas (January 2023). It is going to be distributed in the major countries all over the world.
Operation Flow: The Fujita Urban is an electric bike characterized by elegant style, linear frame and slim tubes, designed for handling the daily rides in the city.
It is easy for the user to move around the traffic on the saddle of the bike thanks to the big wheels and the ultra-light frame.
Thanks to the fully integrated battery, the rider feels like riding a traditional bike whilst benefitting of the pedal assistance and feeling safer against theft as the battery is totally hidden inside the central tube.
In few hours the Fujita Urban will be fully charged and ready for the next journey.
Patents: The project and design are under a special license agreement between Fujita and Asia Kingston.
Team Members: Monica Avena, Alessandra Barbieri, Lisa Barbieri and Marcella Vezzani
Image Credits: Image #1: Asia Kingston, Fujita Urban frontal, 2023.
Image #2: Asia Kingston, Fujita Urban frame, 2023.
Image #3: Asia Kingston, Fujita Urban logo, 2023.
Image #4: Asia Kingston, Fujita Urban belt drive, 2023.
Image #5: Asia Kingston, Fujita Urban setting, 2023.