Bioo Biotehnološka Lampa – dizajner Kutuko Studio

Dizajn Bioo Biotehnološka Lampa čiji je autor Kutuko Studio iznimno je cijenjeni dobitnik prestižne nagrade 2023 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Film, Video i Animacija.

ZlatoFilm· 2023

Bioo Biotehnološka Lampa

autor/ica Kutuko Studio

Klijent: Kutuko Studio S.L.

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Film

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Boje

Dizajn

O dizajnu Bioo Biotehnološka Lampa

Biooo, biološki prekidač. Svjetiljka koja se aktivira dodirom biljke koja leži na posudi s pozadinskim osvjetljenjem izrađena od održivih materijala poput keramike i pluta. Ovo je Bioo lux, dragulj koji je dao priliku za stvaranje vizualne umjetnosti i visoko dojmljive kreativnosti u skladu s inovacijama i tehnologijom ovog novog lansiranja. Od početka je cilj bio jasan, stvoriti spektakularan, elegantan i estetski video.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Bioo Biotehnološka Lampa je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Bioo Biotehnološka Lampa bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Bioo Biotehnološka Lampa stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
Dimenzije i pakiranje: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Oznake: 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
Proizvodna tehnologija: To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
Dizajnerski izazov: The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
Istraživanje: The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
Inspiracija: We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
Trajanje projekta: The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
Tijek rada: The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patenti: Kutuko Studio S.L.
Članovi tima: - Creative Director:
Carlos Cabrera
Ibón Vergara

- 3D Artist:
Mario Fides
Javier García

- 2D Artist:
Víctor Angulo

-SFX:
Rodrigo Marchán
Zasluge za fotografije: Boutique Visual Kutuko Studio, Bioolux, 2021