Gamma Privatna banka by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Luksuzni Dizajn Competition Category.

BroncaLuksuz· 2023

Gamma Privatna banka

by Victor Weiss

Client: Victor Weiss

Brončana nagrada A' Design Award Winner in Luksuz Category

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Verified Award Winner

Verify Award Status for #147498

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Colors

The Design

About Gamma Privatna banka

Gamma je privatna banka osmišljena kao klub s pristupom isključivo putem poziva, namijenjen upravljanju imovinom. Članstvo se stječe kroz detaljnu metodologiju i procjenu imovine. Dizajn poštuje klasične elemente tradicionalne banke, uz dodatak suvremenih sadržaja. Rad obuhvaća imenovanje, strategiju brenda, vizualni identitet, razvoj proizvoda, arhitekturu i grafički dizajn. Svaki novi član prima prepoznatljiv paket dobrodošlice sa zlatnim novčićem koji otvara vrata Gamma kluba, kutijom cigara i rodiranom penkalom. Cilj je očuvati ljudsku interakciju u digitalnom društvu.

The Recognition

About the Brončana nagrada A' Design Award

Gamma Privatna banka je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Gamma Privatna banka bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Gamma Privatna banka sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release