Chaos Pogo Primarna funkcija: Maskota brenda – dizajner Xudong Zhang and Hao Tan

Dizajn Chaos Pogo Primarna funkcija: Maskota brenda čiji je autor Xudong Zhang and Hao Tan iznimno je cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

ŽeljezoOglašavanje· 2023

Chaos Pogo Primarna funkcija: Maskota brenda

autor/ica Xudong Zhang and Hao Tan

Klijent: Chaos Pogo

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Chaos Pogo Primarna funkcija: Maskota brenda

Tekst knjige: Wow je maskota brenda stvorena za Chaos Pogo, otvoreni pab brend usmjeren na mlade ljude. Maskota se temelji na medožderu, životinji koja se smatra simbolom žara, mladosti i hrabrosti. Spljošteno lice s bijelom dlakom, oštrim kandžama i prepoznatljivim repom čine lik lako prepoznatljivim. Odlučne oči s ružičasto-crvenim zjenicama dodaju osjećaj tajanstvenosti. Smion izgled odražava kulturu i karakter brenda. Simboli preuzeti iz maskote primjenjuju se i na proizvodima brenda, jačajući vezu između kupaca i brenda.

Priznanje

O nagradi Željezna nagrada A' Design Award

Chaos Pogo Primarna funkcija: Maskota brenda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Chaos Pogo Primarna funkcija: Maskota brenda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Chaos Pogo Primarna funkcija: Maskota brenda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Oznake: Pub IP, Brand Image, Mascot, WOW, Youth
Proizvodna tehnologija: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Dizajnerski izazov: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Istraživanje: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspiracija: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Trajanje projekta: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Tijek rada: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Članovi tima: Xudong Zhang and Hao Tan