Ggaedok Brendiranje dodatnih materijala za učenje – dizajner Miraen Design Team

Dizajn Ggaedok Brendiranje dodatnih materijala za učenje čiji je autor Miraen Design Team iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Obrazovanje, Nastavna Pomagala i Obrazovni Sadržaji.

SrebroObrazovanje· 2023

Ggaedok Brendiranje dodatnih materijala za učenje

autor/ica Miraen Design Team

Klijent: Mirae-N

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Obrazovanje

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Dizajn

O dizajnu Ggaedok Brendiranje dodatnih materijala za učenje

Ggaedok je vizualni identitet brenda za seriju dodatnih materijala za učenje korejskog jezika. Naziv Ggaedok je akronim korejske fraze Ggaewooja Dokhaeryuk, koja se odnosi na buđenje samopouzdanja i razumijevanja pročitanog. Logotip kombinira naziv s navodnicima, odabranima jer njihov oblik podsjeća na korejske suglasnike i samoglasnike. Folije u boji u odabranim Pantone bojama ističu dijelove navodnika, a mat premaz povećava njihovu vidljivost. Likovi otisnuti u knjizi vokabulara i knjizi razumijevanja pročitanog čine sadržaj zanimljivijim učenicima.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Ggaedok Brendiranje dodatnih materijala za učenje je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Ggaedok Brendiranje dodatnih materijala za učenje bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Ggaedok Brendiranje dodatnih materijala za učenje je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Dimenzije i pakiranje: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Oznake: Education, Print, Design, Branding
Proizvodna tehnologija: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Dizajnerski izazov: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Istraživanje: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspiracija: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Trajanje projekta: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Tijek rada: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Članovi tima: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works