Gaenyeomsuda Udžbenik – dizajner Miraen Design Team

Dizajn Gaenyeomsuda Udžbenik čiji je autor Miraen Design Team iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Obrazovanje, Nastavna Pomagala i Obrazovni Sadržaji.

BroncaObrazovanje· 2023

Gaenyeomsuda Udžbenik

autor/ica Miraen Design Team

Klijent: Mirae-N

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Obrazovanje

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Dizajn

O dizajnu Gaenyeomsuda Udžbenik

Gaenyeomsuda je udžbenik matematike namijenjen učenicima tinejdžerske dobi. Naziv predstavlja skraćeni oblik fraze koja znači da su pojmovi sve u matematici. Logotip koristi motiv oblačića za govor i stil ručnog crtanja, odražavajući skraćivanje i personalizaciju svojstvene tinejdžerskoj kulturi. Cilj je da učenje matematike djeluje poput razgovora s prijateljem, kako bi učenici otvarali knjigu bez nelagode. Knjiga je dimenzija 210 sa 260 milimetara. Sve stranice su matirano laminirane, a logotip i ilustracije prevučeni su prozirnim epoksidom.

Priznanje

O nagradi Brončana nagrada A' Design Award

Gaenyeomsuda Udžbenik je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Gaenyeomsuda Udžbenik bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Gaenyeomsuda Udžbenik sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Dimenzije i pakiranje: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Oznake: Textbook,Education,Print,Design,Branding
Proizvodna tehnologija: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Dizajnerski izazov: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Istraživanje: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiracija: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Trajanje projekta: The project was from August 2022 to November 2022 and it went on sale from December 2022
Tijek rada: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Članovi tima: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong