Vicutu Concept Vodeća trgovina – dizajner Antistatics Architecture

Dizajn Vicutu Concept Vodeća trgovina čiji je autor Antistatics Architecture iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Arhitekture, Zgrada i Konstrukcija.

SrebroArhitektura· 2023

Vicutu Concept Vodeća trgovina

autor/ica Antistatics Architecture

Klijent: Vicutu

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Arhitektura

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Dizajn

O dizajnu Vicutu Concept Vodeća trgovina

Vicutu Concept je vodeća trgovina modnog brenda, izgrađena u pekinškoj četvrti Daxing. Trgovina se prostire na dvije etaže s ukupnom površinom od 1680 četvornih metara. Pročelje koristi veliki trodimenzionalni sustav tkanog aluminija, izrađen savijanjem i oblikovanjem aluminijskih ploča u dvostruko zakrivljene forme. Tkani oblik referira se na tkanje tkanine i krojenje odjeće. U unutrašnjosti, teksturirani cementni zidovi, izložbeni pultovi i skriveni izvori svjetlosti stvaraju kontinuirani skulpturalni prostor. Dijagonalni mrežasti uzorak ponavlja se na podovima, zidovima i postoljima.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Vicutu Concept Vodeća trgovina je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Vicutu Concept Vodeća trgovina bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Vicutu Concept Vodeća trgovina je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Concept Store for the VICUTU Fashion Brand, architecturalizes and spatializes the core elements of the brand through the exploration, manipulation, and reinvention. The clothing attributes of the fashion industry are reinterpreted through futuristic vision and exquisite architectural language, providing customers with a unique experience while remaining true to the expression of the fabric, tailoring and quality of the fashion. Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries.
Dimenzije i pakiranje: Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries.
Oznake: digital fabrication, diagrid, fashion, growth, futuristic, innovation, weaving, experience
Proizvodna tehnologija: For the first time in the architectural industry, a large-scale three-dimensional aluminum woven system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. All walls and display counters "grow" from the ground and the ceiling, at the meantime the effect of continuity and growth is enhanced through hidden light sources.
Dizajnerski izazov: The challenge of the work is utilizing the different construction tectonics in one project from exterior to interior. Also, how to apply a continuous curvilinear geometry into a large space, though scale changes, from façade panels to the interior wall and ceiling, to the display podium, considering both traditional way of construction through standard arches and lines, and inserting customized panels from digital fabrication.
Istraživanje: The design concept is extracted from the "V" shape of the VICUTU brand and integrated into the flexible bending to form an ecological diagrid system from the weaving natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details.

Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment.
Inspiracija: The fabric develops from a weave, the intertwining of threads into a larger garment, within the façade this language is carried out at a massive architectural scale, presenting visitors with a novel added skin to the building. Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries.
Trajanje projekta: Within three years of design and construction (2020-2022), the brand new VICUTU concept store is appeared at the promenade street front of Shangde Center in Daxing District, Beijing. It is divided into upper and lower floors, with a total building area of 1680 square meters, including three brands Gornia, Vicutu Blue Label and Vicutu Red Label. The design concept is extracted from the "V" shape of the VICUTU brand and integrated into the flexible weaving to form an ecological diagrid system from the stitching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details.
Tijek rada: Throughout the store, the intertwined diagrid language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade, this geometry adds an additional layer of reference to the woven nature of fashion, both literally as a means of producing fabric, but additionally as an expression of the client, as a leader in the industry, who has become interwoven position within the artistic development of Chinese fashion.
The project serves as a deep and multifaceted showpiece for the client to exhibit not only the latest designs of the brand, but also as a means of illustrating the potentials for innovation within unique collaborations with other industries like architecture. The space creates deeply experiential engagement with the visitor through the fine attention to detail across the scale of the project. Promoting the physical experience of space and fashion, the space offers a retreat from the digital world.
Patenti: Copyrights belong to AntiStatics Architecture, 2023.
Članovi tima: Architect’ Firm: AntiStatics Architecture
Lead Architects: Mo Zheng, Martin Miller
Project Architect: Christopher Beckett
Team: Yasser Hafizs, Luke Theodorius E.D.Santoso, Frank Feng, Annie Liu, Dhaga Aman, Wenlin Bai, Yue Xi, Boyan Zhang, Arthur Yang, Yong Li, Weidong Zhang, Zhiming Wu, Changyong Guo, Jingwei Zhang
Client：VICUTU (Beijing Gelei Fashion Technology Co., Ltd)
Main Contractor: Beijing Chenfeng Polang Architectural Decoration Engineering Co., Ltd.
GRG Fabricator: E-grow Shanghai
Zasluge za fotografije: Photo credits: UK Studio, AntiStatics
Video Credits: AntiStatics