Gatorade Fuel Rover Kolica za skladištenje boca by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Oglašavanje, Marketing i Komunikacija Competition Category.
BroncaOglašavanje· 2023
Gatorade Fuel Rover Kolica za skladištenje boca
by PepsiCo Design and Innovation
Brončana nagrada A' Design Award Winner in Oglašavanje Category
Verified Award Winner
Verify Award Status for #150636The Design
About Gatorade Fuel Rover Kolica za skladištenje boca
Gatorade Fuel Rover je mobilni sustav za skladištenje boca namijenjen osoblju sportskih timova. Fuel Rover pohranjuje i prevozi velik broj boca igrača po terenu. Spremnik u podnožju može primiti dodatni nosač za boce, led, opremu ili prikupljeni otpad. Radna ploča na stražnjoj strani nosi tri torbe za odlaganje koje se pričvršćuju remenjem za potrepštine za trening ili dijetetičare. Dizajn oslobađa osoblje od nošenja predmeta na sebi i omogućuje lakše kretanje uz bočnu liniju terena. Fuel Rover predstavlja unaprijeđenu verziju ranijeg dizajna za skladištenje boca.
The Recognition
About the Brončana nagrada A' Design Award
Gatorade Fuel Rover Kolica za skladištenje boca je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Gatorade Fuel Rover Kolica za skladištenje boca bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Gatorade Fuel Rover Kolica za skladištenje boca sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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