Not Always Fun Tiskani Oglas by Squared is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Društveni Dizajn Competition Category.

SrebroDruštveni· 2023

Not Always Fun Tiskani Oglas

by Squared

Client: Squared

Srebrna nagrada A' Design Award Winner in Društveni Category

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Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Tiskani Oglas

Reklamna kampanja ima za cilj podići svijest o Harlequinovom sindromu. Ovo je sindrom koji zahvaća autonomni živčani sustav i povezan je s izostankom znojenja i crvenila kože na jednoj strani lica. Agencija je razvila ključne vizualne ilustracije koje se temelje na jukstapoziciji različitih prikaza harlekina s ciljem rasvjetljavanja dispariteta između komične reprezentacije lika i stvarnosti života s Harlekinovim sindromom, naglašavajući potrebu za većim razumijevanjem i sviješću o stanje.

The Recognition

About the Srebrna nagrada A' Design Award

Not Always Fun Tiskani Oglas je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Not Always Fun Tiskani Oglas bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Not Always Fun Tiskani Oglas je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared