Elegance and Modernity Izložbeni štand by Smart Design Expo - Joanna Dittmar

Elegance and Modernity Izložbeni štand by Smart Design Expo - Joanna Dittmar is a highly esteemed winner of the very prestigious 2023 Zlatna nagrada A' Design Award in Arhitektura Sajmova, Interijer i Dizajn Izložbi Competition Category.

ZlatoSajam· 2023

Elegance and Modernity Izložbeni štand

by Smart Design Expo - Joanna Dittmar

Client: Drutex

Zlatna nagrada A' Design Award Winner in Sajam Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Elegance and Modernity Izložbeni štand

Elegancija i modernost izložbeni je štand kreiran za sajam u Nürnbergu. Štand ima dimenzije 21,5 x 11 metara, sa zidovima visokim 5 metara. Crne i betonske završne obrade kombinirane su s biljnim elementima i pažljivo osmišljenom rasvjetom kako bi se proizvodi predstavili u mirnom okruženju. Fasada je izrađena od laminata, viseća instalacija zlatnog oblaka oblikovana je od metalne ograde, a izložbene jedinice lakirane su u zlatnoj boji. Sve dijelove izradili su stolari u vlastitoj radionici. Ekran dimenzija 6 x 3,5 metara prikazuje film koji privlači posjetitelje iz daljine.

The Recognition

About the Zlatna nagrada A' Design Award

Elegance and Modernity Izložbeni štand je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Elegance and Modernity Izložbeni štand bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Elegance and Modernity Izložbeni štand stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.
Dimensions & Packaging: SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.
Tags: elegant, modern, minimalist,
Production Technology: The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.
Design Challenge: Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
Research: Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
Inspiration: Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.
Project Duration: Frontale 2022, Nuremberg
Operation Flow: the stand has a warm, sophisticated and light look
Patents: Smart Design Expo
Team Members: Joanna Dittmar
Image Credits: Smart Design Expo