Dakang Tematski park by Be Genius is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Oglašavanje, Marketing i Komunikacija Competition Category.

BroncaOglašavanje· 2024

Dakang Tematski park

by Be Genius

Client: Dakang Community

Brončana nagrada A' Design Award Winner in Oglašavanje Category

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Colors

The Design

About Dakang Tematski park

Dakang je tematski park stvoren za zajednicu Dakang u Shenzhenu. Park slavi lokalnu industriju izrade naočala kroz šareni dizajn temeljen na uzorcima naočala. Interaktivni zasloni, zakrivljena ogledala i klupe raznolikih oblika pozivaju posjetitelje svih dobi na opuštanje, igru i fotografiranje. Instalacija je izrađena od nehrđajućeg čelika, LED elektroničkih zaslona i tiskanih svjetlećih kutija, a mjeri 24000 x 400 x 3500 milimetara. Dugački oštećeni zid zgrade pored parka obnovljen je kako bi se uskladio s okolinom.

The Recognition

About the Brončana nagrada A' Design Award

Dakang Tematski park je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Dakang Tematski park bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Dakang Tematski park sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Shenzhen Longgang Dakang Community Glasses Theme Park is a hub for local glasses makers, featuring a colorful design inspired by glasses patterns. With interactive screens, curved mirrors, and unique benches, the park is popular for relaxation, play, and photography. It has also improved the environment by repairing a building wall and harmonizing the surroundings. The park is a vibrant and engaging space for visitors of all ages to enjoy.
Dimensions & Packaging: 24000 mm x 400 mm x 3500 mm
Tags: Urban Detail Experience Design, Signage, Graphic, Vision
Production Technology: Stainless steel, LED electronic screen, advertising spray painting light box.
Design Challenge: The Shenzhen Longgang Dakang Community Glasses Theme Park is not just a park; it is a hub for the community's glasses-making industry. The government's vision for the park to support the industry has resulted in a unique destination that reflects the community's heritage, culture, and spirit. It is a fantastic place to visit, especially for those who are looking for a different kind of experience. The park offers a glimpse into the community's dynamics and showcases Shenzhen's commitment to celebrating its culture and heritage. It is a must-see for those who want to experience the best of Shenzhen.
Research: The Shenzhen Longgang Dakang Community Glasses Theme Park is a unique park that was established by the government to showcase the community's glasses making industry. The park's design is based on glasses patterns, incorporating fashion and colorful styles to represent the "glasses everywhere, but nowhere in particular" feeling.
Inspiration: To provide a leisure space for residents and children in the surrounding community to play, take pictures, and relax, the park has been designed with vibrant colors. Additionally, by using this colorful approach, a long-damaged building wall next to the park has been repaired to harmonize with the park environment.
Project Duration: The project started in January 2023 in Shenzhen and finished in April 2023 in Shenzhen.
Operation Flow: The facility and equipment used in the park are specially designed to incorporate the glasses theme in a way that is both familiar and appealing to visitors. Features such as interactive screens, curved mirrors, and benches of various shapes make the park a fun and engaging place for all ages. The park's design concept and execution have been successful, making it a popular destination for relaxation, play, and photography.
Team Members: Designer: Shangfei Lang
Designer: Kexin Feng
Designer: Weihua Kong
Designer: Cheng Zhong
Designer: Jiqiang Zhang
Engineer: Xiaopan Wang
Engineer: Hongmei Li
Engineer: Xiaopeng Qin
Engineer: Minxia Lin
Image Credits: Photo # 1: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 2: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 3: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 4: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 5: Photographer Cheng Zhong, Shangfei Lang ,2023.
Video Credits: Cheng Zhong,2023.