Jelenew Biciklistički dres kratkih rukava – dizajner Jelenew Incorporated

Dizajn Jelenew Biciklistički dres kratkih rukava čiji je autor Jelenew Incorporated iznimno je cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Sportska Oprema, Fitness i Rekreacijska Oprema.

SrebroSportska Oprema· 2024

Jelenew Biciklistički dres kratkih rukava

autor/ica Jelenew Incorporated

Klijent: Jelenew Incorporated

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Sportska Oprema

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Boje

Dizajn

O dizajnu Jelenew Biciklistički dres kratkih rukava

Jelenew je biciklistički dres kratkih rukava dizajniran za bicikliste ženskog spola. Dres je izrađen od tehničke tkanine s aerodinamičkim prugama, koje preusmjeravaju paralelno strujanje zraka u kanale i smanjuju otpor. Tkanina kombinira 85 posto najlona s 15 posto poliuretanskih vlakana i teži 115 grama po četvornom metru, tako da gotov dres teži 125 grama. Profesionalni kroj primijenjen je na prsima, struku i leđima kako bi odgovarao ženskim oblicima tijela i pružio odmjerenu kompresiju mišićima. Reflektirajući logotip na leđima pomaže vidljivosti pri slabom osvjetljenju.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Jelenew Biciklistički dres kratkih rukava je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Jelenew Biciklistički dres kratkih rukava bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Jelenew Biciklistički dres kratkih rukava je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This functional cycling jersey specially designed for female cyclists strikes a balance between athletic performance and stylish design. Giving full consideration to aerodynamics, it adopts the technical fabric with aero stripes to dissipate air and create the optimal aerodynamic surface, so as to minimize drag. Ergonomic advanced customization techniques improve the fit of the garment to adapt to the female-specific physiology, and offer a comfortable wearing experience.
Dimenzije i pakiranje: 10*600*540mm
Oznake: female short sleeve cycling jersey, technical fabric with aero stripes, advanced customization techniques, 4D tailored fitted design, environmentally friendly materials
Proizvodna tehnologija: fabric made of 85 percent nylon and 15 percent polyurethane fiber, technical fabric with aero stripes, pro fit cutting technology, COATS sewing thread
Dizajnerski izazov: The challenge of the product design is how to strike a balance between stylish design and athletic performance. The design team innovatively used the technical fabric with aero stripes, and introduced advanced customization techniques to realize a good user experience and visual pleasure. The product reshapes the way female cyclists view professional cycling jerseys, inspiring more women to embrace the joy of cycling.
Istraživanje: Cycling, as a green and healthy activity, has rapidly caught the attention of people. However, although more women have embraced cycling, their clothing preferences often go unaddressed. Beyond the basics of comfort, breathability, and athletic performance, female cyclists place a greater emphasis on the aesthetic appeal of cycling jerseys. Therefore, integrating these expectations into design will be a pivotal strategy for cycling jersey brands to gain a competitive edge in the market.
Inspiracija: The jersey draws inspiration from aerodynamics. Air flows in parallel streams, resulting in drag on cyclists. Therefore, this product is designed to optimize the overall aerodynamics from fabric to cut. The striped texture of the fabric redirects parallel wind, creating air channels to minimize drag, while the 4D tailored fitted shoulder and neckline further decreases drag to greatly reduce physical exertion.
Trajanje projekta: The design and development of this project started in Paris, France, in September 1st, 2023. It was introduced to the market in August 1st, 2023.
Tijek rada: The ultralight fabric of 115g per square meter reduces the jersey to 125g to offer an agile experience. The breathable fabric facilitates perspiration to keep users fry and comfortable. Pro fit cutting technology used in key areas like the chest, waist and back ensures a perfect fit to muscles and provides proper compression to different muscle groups, alleviating muscle fatigue, lactic acid buildup and post-exercise discomfort. The reflective logo on the back safeguards cyclists in low light.