Transatlantic Innovation Week Komunikacija događaja by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Oglašavanje, Marketing i Komunikacija Competition Category.
ŽeljezoOglašavanje· 2024
Transatlantic Innovation Week Komunikacija događaja
Client: U.S. Konsulat München
Željezna nagrada A' Design Award Winner in Oglašavanje Category
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The Design
About Transatlantic Innovation Week Komunikacija događaja
Transatlantski tjedan inovacija, koji organizira Veleposlanstvo SAD-a i svih pet generalnih konzulata, višednevni je događaj koji se usredotočuje na njemačko-američko partnerstvo i njegovu široku inovativnu snagu. Pod ovogodišnjim motom kreativnost bez granica, dizajnirani su najava događaja, početna stranica i cjelokupan set alata za društvene mreže za partnere događaja. Ključni vizual događaja kombinira moto s idejom partnerstva kao sveobuhvatnu poruku.
The Recognition
About the Željezna nagrada A' Design Award
Transatlantic Innovation Week Komunikacija događaja je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Transatlantic Innovation Week Komunikacija događaja bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Transatlantic Innovation Week Komunikacija događaja se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Tags
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Production Technology
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Design Challenge
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Inspiration
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Project Duration
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Operation Flow
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
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