Hugoo Torba na rame s nosiljkom za bok by Yasuhiro Yamamoto

Hugoo Torba na rame s nosiljkom za bok by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Proizvodi za Bebe, Djecu i Mališane Competition Category.

BroncaProizvodi za Bebe· 2024

Hugoo Torba na rame s nosiljkom za bok

by Yasuhiro Yamamoto

Client: GRIT Inc

Brončana nagrada A' Design Award Winner in Proizvodi za Bebe Category

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Verified Award Winner

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Colors

The Design

About Hugoo Torba na rame s nosiljkom za bok

Hugoo je torba na rame s ugrađenom nosiljkom za bok namijenjena izlascima s djecom. Torba zadržava oblik obične torbe na rame, a istovremeno omogućuje nošenje djeteta na tapeciranom sjedalu. Četiri pretinca raspoređena su prema namjeni, tako da jedna torba može sadržavati sve potrepštine potrebne za cjelodnevni izlazak. Podstava je žute boje kako bi sadržaj bio lako uočljiv, a jedan pretinac omogućuje izravno izvlačenje vlažnih maramica. Materijal je CORDURA, odabran zbog svoje čvrstoće i izdržljivosti. Kada nosiljka za bok više nije potrebna, Hugoo se i dalje može koristiti kao obična torba na rame.

The Recognition

About the Brončana nagrada A' Design Award

Hugoo Torba na rame s nosiljkom za bok je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Hugoo Torba na rame s nosiljkom za bok bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Hugoo Torba na rame s nosiljkom za bok sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama