Aeon Wallet Sveobuhvatna financijska aplikacija – dizajner Fourdigit Inc.

Dizajn Aeon Wallet Sveobuhvatna financijska aplikacija čiji je autor Fourdigit Inc. iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Mobilne Tehnologije, Aplikacije i Softver.

BroncaMobilni· 2024

Aeon Wallet Sveobuhvatna financijska aplikacija

autor/ica Fourdigit Inc.

Klijent: Aeon Financial Service Co., Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Mobilni

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Dizajn

O dizajnu Aeon Wallet Sveobuhvatna financijska aplikacija

Aeon Wallet je sveobuhvatna financijska usluga koju pruža Aeon Group, masivni konglomerat sa 17.900 trgovina i 9 trilijuna jena prodaje. Ima 48,24 milijuna članova kreditnih kartica i nudi različite financijske usluge kao integrirana tvrtka. Aeon Wallet ima jednostavan i lako razumljiv dizajn koji svatko može koristiti. Predlažući bitne potrebe prema korisničkom kontekstu, korisnicima se pruža personalizirano iskustvo. Izgradili smo financijsku uslugu koja omogućuje korisnicima da jednostavno dobiju informacije koje im zaista trebaju.

Priznanje

O nagradi Brončana nagrada A' Design Award

Aeon Wallet Sveobuhvatna financijska aplikacija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Aeon Wallet Sveobuhvatna financijska aplikacija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Aeon Wallet Sveobuhvatna financijska aplikacija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimenzije i pakiranje: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Oznake: Financial, Payment, Card, Bank, Shopping, Disaster
Proizvodna tehnologija: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Dizajnerski izazov: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Istraživanje: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiracija: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Trajanje projekta: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Tijek rada: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.