Illuminated Skyline Izložbeni štand by Nargiza Usmanova

Illuminated Skyline Izložbeni štand by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Arhitektura Sajmova, Interijer i Dizajn Izložbi Competition Category.

ŽeljezoSajam· 2024

Illuminated Skyline Izložbeni štand

by Nargiza Usmanova

Client: GVA Lighting

Željezna nagrada A' Design Award Winner in Sajam Category

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Colors

The Design

About Illuminated Skyline Izložbeni štand

Illuminated Skyline je modularni izložbeni štand izrađen za tvrtku za rasvjetu na sajmu u New Yorku. Štand oblikuje apstraktnu gradsku panoramu, izgrađenu od visokih bijelih panela koji služe kao površine za svjetlo. U izradi konstrukcije korišteni su metalni nosači, aluminijski profili, razapete i tiskane tkanine, vinil, MDF, plastika i rasvjetna tijela. Struktura mjeri 6100 mm x 6100 mm x 7800 mm. Na panelima su prikazani rasvjetni proizvodi koji mijenjaju boju. Dizajn pretvara jednostavne građevinske oblike u prikaz arhitektonske rasvjete.

The Recognition

About the Željezna nagrada A' Design Award

Illuminated Skyline Izložbeni štand je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Illuminated Skyline Izložbeni štand bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Illuminated Skyline Izložbeni štand se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth design, crafted for GVA Lighting at Lightfair 2023, graced the esteemed halls of the Javits Center in NYC. This project was a homage to the spirit of urban landscapes, casting a radiant glow over the cityscape with GVA's superior lighting solutions. Within this milieu, buildings transcended their mere structural identities to become beacons of life, each standing as a testament to the company's remarkable achievements in tangible, real-world environments.
Dimensions & Packaging: 6100 mm x 6100 mm x 7800 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Modular exhibition booth: metal trusses, aluminum structures, stretched and printed fabrics, vinyl, MDF, plastic and lighting fixtures.
Design Challenge: The creative concept leverages GVA Lighting's Color-Stream technology, which allows the product to stand out due to its remarkable performance and unmatched flexibility, meeting the inventive demands of lighting designers. To showcase this innovation, a distinctive booth concept was conceived: a skyline representing an abstract city, meticulously constructed with specialized aluminum profiles and tailor-made fabrics, embodying the seamless fusion of form and function.
Research: The research is grounded in a comprehensive analysis of past lighting exhibitions, a diverse range of product types, and the collective experiences of various competitors in the industry. By meticulously examining the successes and challenges encountered by these competitors, the study seeks to extract valuable insights that will guide future strategies and spur innovations in lighting design and technology. This exhaustive approach guarantees a nuanced understanding of the competitive landscape, setting the stage for astute decision-making and pioneering advancements.
Inspiration: The primary inspiration was the urbanistic charm of New York City. The creative journey commenced with hand-drawn sketches, laying the groundwork for the vision of the GVA Lighting booth at Lightfair 2023. One could imagine a cityscape materializing within the booth, animated by tall white panels ready to be illuminated by GVA's leading lighting products. The evolution from sketches to 3D modelling refined the concept into a captivating experience that captured the essence of urban illumination.
Project Duration: The project commenced in March 2023 in Toronto and concluded in May 2023 in New York, USA. It was exhibited at Lightfair International in May 2023.
Operation Flow: GVA Lighting stood out among the 300+ exhibitors at the Javits Center during Lightfair 2023. Within this vibrant space, thousands of attendees immersed themselves in innovative tools and solutions for their projects. The booth showcased the award-winning Color-Stream technology, the HL4 Highlighter, and other pioneering products, capturing the essence of urban brilliance. As attendees reveled in the luminous ambiance, GVA Lighting took pride in being a significant contributor to the booth's success.
Patents: Copyrights belong to Nargiza Usmanova, 2023.
Image Credits: 3D Renders: Nargiza Usmanova
Photos: GVA Lighting