Cats in a Box Komunikacijski dizajn – dizajner Daniel da Hora

Dizajn Cats in a Box Komunikacijski dizajn čiji je autor Daniel da Hora iznimno je cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

ŽeljezoOglašavanje· 2024

Cats in a Box Komunikacijski dizajn

autor/ica Daniel da Hora

Klijent: Adote Um Gatinho

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Cats in a Box Komunikacijski dizajn

Kampanja dizajnerskog tima genijalno je kombinirala smjele ilustracije s veselom atmosferom, s ciljem razotkrivanja mitova o COVID-19 i promicanja posvojenja mačaka. Temeljena na istraživanju, razotkrila je zablude, što je dovelo do učinkovitih poruka i razvoja linije proizvoda. Kroz živahan marketinški pristup i uspješan dobrotvoran bazar, kampanja nije samo prikupila sredstva već je i dovela u pitanje društvena uvjerenja, potičući informiraniju i susretniju zajednicu.

Priznanje

O nagradi Željezna nagrada A' Design Award

Cats in a Box Komunikacijski dizajn je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Cats in a Box Komunikacijski dizajn bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Cats in a Box Komunikacijski dizajn se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimenzije i pakiranje: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Oznake: Cat, Pets, Adoption, Illustration, Color
Proizvodna tehnologija: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Dizajnerski izazov: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Istraživanje: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiracija: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Trajanje projekta: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Članovi tima: Daniel da Hora
Zasluge za fotografije: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.