Platina Ambalaža · 2025
Nong Li Ambalaža za pivo
by China Resources Snow Breweries
- Platinska nagrada A' Design Award 2025 in Ambalaža
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 7,388,498
- Verification code 2E1DC0DED0 · Verify this award
Colors
About Nong Li Ambalaža za pivo
Nong Li je dizajn ambalaže za pivo inspiriran Yangshao kulturom drevne Kine. Boca je oblikovana prema Shuang Er Ni Yu, keramičkoj posudi s uzorkom daždevnjaka koja se u toj ranoj kulturi koristila kao spremnik za alkoholna pića. Zanatska tehnika crne keramike kombinirana je s tradicionalnim staklenim oblikom, a tamna boja štiti pivo od svjetlosti i temperaturnih promjena. Geometrijski uzorci dodaju vizualnu privlačnost i omogućuju siguran prihvat. Čep prikazuje četiri koraka drevnog kineskog rituala nazdravljanja: kušanje, nuđenje, odgovaranje i uzvraćanje.
About the Platinska nagrada A' Design Award
Nong Li Ambalaža za pivo je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Nong Li Ambalaža za pivo pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Nong Li Ambalaža za pivo je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.
Press Kit
- Unique Properties
- Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
- Dimensions & Packaging
- product dimensions, 355 mm x 355 mm x 120 mm
- Tags
- Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
- Production Technology
- The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
- Design Challenge
- The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
- Research
- By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
- Inspiration
- This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
- Project Duration
- The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
- Operation Flow
- The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
