Anima Fotelja by Pietro Luigi Verona is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Dizajn Namještaja Competition Category.

SrebroNamještaj· 2025

Anima Fotelja

by Pietro Luigi Verona

Client: Pietro Luigi Verona

Srebrna nagrada A' Design Award Winner in Namještaj Category

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The Design

About Anima Fotelja

Fotelja Anima je značajan dizajn koji crpi inspiraciju iz oblika i materijala prisutnih u prirodi. Fokusirajući se na razigrane i simetrične oblike, nastoji stvoriti pozitivna iskustva za svoje korisnike, pobuđujući uzdignute osjećaje koji se često povezuju s prirodnim elementima. Dizajnirana kroz pažljivo promatranje raznolike faune i flore Brazila, fotelja te inspiracije pretvara u konkretan proizvod. Odražava upečatljive siluete iz brazilskih ekosustava, ističući autentičnost svojih raziganih obilježja i eleganciju svojih organskih linija.

The Recognition

About the Srebrna nagrada A' Design Award

Anima Fotelja je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Anima Fotelja bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Anima Fotelja je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The creative process was entirely manual, from the concept with hand drawings, to its construction and improvement in the wooden piece, the design was improved with 3D scanning technology of the physical prototype, facilitating the manufacturing process on the 5 axis CNC and guaranteeing lines organic and aesthetic that reflect the authenticity of natural forms. The piece offers visual and emotional comfort, bringing the essence of nature to indoor environments.
Dimensions & Packaging: Width 880 mm x Depth 900 mm x Height 700 mm
Tags: armchair, wood, design, soul, handmade
Production Technology: Materials are Tauari Brazilian reforestation Wood. Natural Fabric from Brazil cotton.
the design was improved with 3D scanning technology of the physical prototype, facilitating the manufacturing process on the 5 axis CNC and ensuring organic and aesthetic lines that reflect the authenticity of natural forms.
Design Challenge: The greatest challenge was understanding the elements that contribute to nature’s beauty and translating them into an armchair design. We immersed ourselves in observation, sketching organic lines, symmetry, and playful forms found in the natural world. Once the design was finalized, the next step was crafting a prototype using natural materials such as wood and cotton fabric. Working freehand, we constructed the wooden armchair's base, ensuring that the intricate, handmade quality from our drawings was preserved in the final product. This process beautifully linked nature’s essence with our craftsmanship.
Research: Brazil is home to one of the world's richest biodiversities. The objective of our research was to explore and understand the elements that contribute to the beauty of our native flora and fauna. We employed a hands-on approach, venturing into the field to closely observe various plants and animals. As we explored, we sketched our observations, capturing the intricate details and characteristics that make these living beings remarkable. This immersive method not only enhanced our appreciation of nature but also informed our design concepts, allowing us to translate this beauty into our work.
Inspiration: From the shapes and materials of the armchair, the project aims to express the positive experience transmitted in the beauty of nature's playful and symmetrical forms, giving us good feelings, which we experience when we are in contact with natural elements. The Anima armchair was designed based on the observation of aspects present in both Brazilian fauna and flora, with the aim of transmitting the beauty perceived through the interpretation of shapes.
Project Duration: January 2024 and finished June 2024. It was made in Nova Petropolis, Rio Grande do Sul. Brazil
Operation Flow: Imagine sinking into the Anima armchair after a long day. Its organic and natural curves invite you to relax, wrapping you in a cocoon of comfort with the Tauari wood. As you settle in, the playful lines and natural aesthetic create a soothing atmosphere, reminiscent of a serene walk in nature. You might take a moment to enjoy a good book, the chair cradling you like a gentle embrace.
Team Members: Pietro Luigi Verona
Image Credits: Pietro Luigi Verona