Zuoxi Rainbow Pernata jakna – dizajner Wenhua Wu, Zhijuan Ding and Mei Liu

Dizajn Zuoxi Rainbow Pernata jakna čiji je autor Wenhua Wu, Zhijuan Ding and Mei Liu iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Mode, Odjeće i Odjevnih Predmeta.

BroncaModa· 2025

Zuoxi Rainbow Pernata jakna

autor/ica Wenhua Wu, Zhijuan Ding and Mei Liu

Klijent: Zosee

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Moda

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Provjerite status nagrade za #167139

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Dizajn

O dizajnu Zuoxi Rainbow Pernata jakna

Zuoxi Rainbow je pernata jakna dizajnirana za djecu. Paleta boja inspirirana je prirodnim dugama i nudi alternativu prigušenim tonovima uobičajene zimske odjeće. Vanjski sloj izrađen je od lagane najlonske svile sa zaštitnom obradom koja odolijeva mastima, mrljama i vodi, bez smanjenja prozračnosti ili intenziteta boja. Proširena kapuljača otporna na vjetar štiti od hladnog vjetra, dok sloj sa srebrnim ionima na leđima pomaže zadržati toplinu. Ergonomski kroj osigurava udobnost i slobodu kretanja tijekom boravka na otvorenom.

Priznanje

O nagradi Brončana nagrada A' Design Award

Zuoxi Rainbow Pernata jakna je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Zuoxi Rainbow Pernata jakna bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Zuoxi Rainbow Pernata jakna sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Zuoxi Rainbow Down Jacket stands out with its vibrant design inspired by the natural rainbow, diverging from conventional winter wear's dull color schemes. It uniquely integrates DuPont's three-proof technology (oil, stain, and soil resistance) into nylon silk fabric, ensuring durability and easy maintenance while preserving vivid hues. The jacket's ergonomic tailoring offers children maximum comfort and mobility.
Dimenzije i pakiranje: Sleeve Length: 450-695 mm
Half Chest Circumference: 470-635 mm
Oznake: Rainbow-inspired design, DuPont three-proof technology, ergonomic tailoring, silver ion heat-retention, high-fill-power down, environmentally friendly materials, child-focused comfort, vibrant color palette, sustainable production, all-weather protection
Proizvodna tehnologija: The outer shell is constructed from nylon silk, a fabric prized for its lightweight durability and smooth texture. This material is further enhanced with DuPont's proprietary three-proof technology, which imparts oil, stain, and water repellency through molecular surface treatments that do not compromise the fabric's breathability or color integrity.
Dizajnerski izazov: The most challenging aspect of the Zuoxi Rainbow Down Jacket design process was balancing aesthetic innovation with functional excellence and sustainable practices. Internally, the team had to reconcile historical perceptions of winter wear (typically associated with muted colors and bulk) with a vibrant, lightweight design that appeals to children's lively nature. Socially, there was a need to address parents' concerns regarding safety and hypoallergenic properties, especially for children with sensitive respiratory systems.
Istraživanje: 1. Research Type
Applied research, combining quantitative and qualitative methods.
2. Research Objectives
Evaluate the practicality and comfort of the product design.
Analyze consumer satisfaction.
Identify potential areas for improvement.
3. Methods
Surveys, focus group discussions, and field tests.
4. Results
High Satisfaction: The colors and design are well-received.
Functional Validation: Good warmth retention and water/stain resistance.
Suggestions for Improvement: Add adjustable cuffs for better fit across different body types.
Inspiracija: The inspiration for the Zuoxi Rainbow Down Jacket stems from the desire to bring warmth and vitality into the monotonous palette of traditional winter clothing through the vibrant spectrum of a natural rainbow. Motivated by the need for functional yet emotionally expressive children's wear, the design team sought to create a jacket that not only protects against the elements but also celebrates the innocence and liveliness of childhood.
Trajanje projekta: The project began in April 2023 in Wuxi, Jiangsu, China, and concluded in March 2024. It became available for sale on major sales platforms starting from April 2024.
Tijek rada: Through the use of meticulously designed ergonomic tailoring, the jacket ensures comfort and freedom of movement for children during activities. Particularly, the widened windproof hood design effectively blocks cold winds, keeping children warm during outdoor activities. The silver ion heat-retention layer on the back utilizes "Back-Warm Technology" to continuously provide warmth, ensuring optimal comfort for children in low-temperature environments.
Članovi tima: Wu Wenhua
Ding Zhijuan
Liu Mei