New Fashion of Chinese Elements Plakat – dizajner Chen Gang

Dizajn New Fashion of Chinese Elements Plakat čiji je autor Chen Gang iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Kulturna Baština i Kulturna Industrija.

BroncaKulturna Baština· 2025

New Fashion of Chinese Elements Plakat

autor/ica Chen Gang

Klijent: Hangzhou Arts and Crafts Museum

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Kulturna Baština

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Dizajn

O dizajnu New Fashion of Chinese Elements Plakat

Nova moda kineskih elemenata je serija plakata temeljena na tradicionalnoj kineskoj umjetnosti i obrtu. Dizajn izdvaja uzorke s odjeće, svile i keramike, zatim ih dekonstruira i pretvara u moderne grafike. Tradicionalni uzorci nose povoljna značenja i izražavaju želje za boljim životom. Digitalni alati za dizajn korišteni su za ponovno crtanje motiva radi približavanja suvremenim gledateljima. Svaki plakat mjeri 700 sa 1000 milimetara. Cilj je održati vidljivost kulturne baštine i unijeti tradicionalne obrtničke uzorke u moderni život.

Priznanje

O nagradi Brončana nagrada A' Design Award

New Fashion of Chinese Elements Plakat je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da New Fashion of Chinese Elements Plakat bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. New Fashion of Chinese Elements Plakat sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Dimenzije i pakiranje: 700mm*1000mm
Oznake: Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
Proizvodna tehnologija: This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
Dizajnerski izazov: The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
Istraživanje: This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
Inspiracija: The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Trajanje projekta: The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.

Director：Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,

Design：Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun
Tijek rada: This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
Patenti: Hangzhou Arts and Crafts Museum, 2024
Zasluge za fotografije: Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang