Hocking Hills Web dizajn by Cansu Dagbagli Ferreira

Hocking Hills Web dizajn by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Dizajn Sučelja, Interakcije i Korisničkog Iskustva Competition Category.

BroncaSučelje· 2025

Hocking Hills Web dizajn

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Brončana nagrada A' Design Award Winner in Sučelje Category

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Verified Award Winner

Verify Award Status for #169553

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hocking Hills Web dizajn

Redizajn stranice Hockinghills.com predstavlja pojednostavljenu i suvremenu platformu za rezervacije smještaja u prirodi i aktivnosti na otvorenom. Stavljajući u prvi plan jasnoću i upotrebljivost, ažurirani dizajn odlikuje minimalistički pristup koji ističe prirodnu ljepotu Hocking Hillsa. Profinjeno korisničko sučelje, optimizirana navigacija i set od preko 100 prilagođenih ikona poboljšavaju pristupačnost i funkcionalnost. Rezultat je cjelovito i privlačno digitalno iskustvo koje pojednostavljuje planiranje putovanja, pritom ostajući vjerno predanosti brenda prirodi, zajednici i besprijekornom istraživanju.

The Recognition

About the Brončana nagrada A' Design Award

Hocking Hills Web dizajn je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Hocking Hills Web dizajn bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Hocking Hills Web dizajn sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.