Namuh Investment Rebranding Dizajn brand identiteta by LMNT Company is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Oglašavanje, Marketing i Komunikacija Competition Category.

BroncaOglašavanje· 2025

Namuh Investment Rebranding Dizajn brand identiteta

by LMNT Company

Client: LMNT Company

Brončana nagrada A' Design Award Winner in Oglašavanje Category

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Verified Award Winner
Verify Award Status for #170399

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Colors

The Design

About Namuh Investment Rebranding Dizajn brand identiteta

Rebranding investicijske platforme Namuh predstavlja dizajn brand identiteta stvoren za investicijsku platformu usmjerenu na milenijalce i pripadnike generacije Z. Rebranding pomiče platformu izvan okvira trgovanja dionicama prema osobnom rastu kroz investiranje. Dizajnerski sustav temeljen na motivu vrata simbolizira nove prilike i dosljedno se primjenjuje na svim dodirnim točkama s korisnicima. Maštoviti ilustracije prikazuju investiranje kao intuitivno i pristupačno. Koncept Daily Shift potiče pretvaranje svakodnevne potrošnje u investiciju usmjerenu prema budućnosti.

The Recognition

About the Brončana nagrada A' Design Award

Namuh Investment Rebranding Dizajn brand identiteta je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Namuh Investment Rebranding Dizajn brand identiteta bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Namuh Investment Rebranding Dizajn brand identiteta sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Dimensions & Packaging: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Tags: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Production Technology: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Design Challenge: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Research: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inspiration: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Project Duration: Seoul, Republic of Korea
Operation Flow: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Team Members: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Image Credits: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.