Tels Cargo Identitet marke – dizajner Nargiza Usmanova

Dizajn Tels Cargo Identitet marke čiji je autor Nargiza Usmanova iznimno je cijenjeni dobitnik prestižne nagrade 2025 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

ŽeljezoOglašavanje· 2025

Tels Cargo Identitet marke

autor/ica Nargiza Usmanova

Klijent: TELS Cargo

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Tels Cargo Identitet marke

Tels Cargo je identitet marke stvoren za europsku prijevoznu tvrtku specijaliziranu za automobilski teretni prijevoz. Logotip zadržava izvornu tipografiju, paletu boja i simbol palete s pet pruga, čime se čuva prepoznatljivost. Kružni element predstavlja sunce i svjetlost. Slova G i O u riječi Cargo spojena su kako bi se naglasilo kretanje. Identitet je primijenjen na dizajn kamiona, zidne kalendare, uredski pribor, čestitke, boce za vodu, torbe, zidne satove, izložbene štandove i poklone. Siva i narančasta paleta boja doprinosi modernom i profesionalnom izgledu.

Priznanje

O nagradi Željezna nagrada A' Design Award

Tels Cargo Identitet marke je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Tels Cargo Identitet marke bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Tels Cargo Identitet marke se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimenzije i pakiranje: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Oznake: Branding, Identity, Graphic design, Logo design, Visual design
Proizvodna tehnologija: All advertising product layouts are created using graphic design software.
Dizajnerski izazov: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Istraživanje: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiracija: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Trajanje projekta: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Tijek rada: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patenti: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Zasluge za fotografije: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk