Cuisino Primarna funkcija: Gamificirana podrška pri odlučivanju o hrani by Yi Chen

Cuisino Primarna funkcija: Gamificirana podrška pri odlučivanju o hrani by Yi Chen is a highly esteemed winner of the very prestigious 2026 Željezna nagrada A' Design Award in Mobilne Tehnologije, Aplikacije i Softver Competition Category.

ŽeljezoMobilni· 2026

Cuisino Primarna funkcija: Gamificirana podrška pri odlučivanju o hrani

by Yi Chen

Željezna nagrada A' Design Award Winner in Mobilni Category

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The Design

About Cuisino Primarna funkcija: Gamificirana podrška pri odlučivanju o hrani

Tekst knjige: Cuisino iznova osmišljava odluke o hrani kao gamificirani ritual, pretvarajući rutinske izbore u trenutke užitka. Koristeći bihevioralnu psihologiju i razigrano korisničko sučelje, smanjuje zamor pri odlučivanju i osnažuje korisnike da jedu zdravije bez stresa. Nadahnuto ležernim igrama i aplikacijama za dobrobit, sučelje vodi svjesnu prehranu kroz mikrointerakcije, nagrade za napredak i umirujući vizualni sustav. Ovo iskustvo čini prehranu manje pitanjem discipline, a više radosnog stvaranja navika.

The Recognition

About the Željezna nagrada A' Design Award

Cuisino Primarna funkcija: Gamificirana podrška pri odlučivanju o hrani je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Cuisino Primarna funkcija: Gamificirana podrška pri odlučivanju o hrani bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Cuisino Primarna funkcija: Gamificirana podrška pri odlučivanju o hrani se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cuisino transforms everyday food choices into a delightful, gamified ritual. By combining behavioral psychology with playful UI, it reduces decision fatigue and empowers users to make healthy choices without stress. Each interaction feels like a mini-game, turning anxiety into agency.
Dimensions & Packaging: Cuisino is a non-physical digital design project. The prototype consists of 5 main experience flows with modular components and was built in 1920×1080 and 375×812 px formats. It includes mobile-first wireframes, user journey animations, and a set of customizable onboarding and decision-making modules.
Tags: food decision, playful UX, gamified onboarding, ritual design, digital wellbeing, health habit, casual interface, behavior design, meal planning, emotional interface
Production Technology: Cuisino was realized using a combination of Figma, XD, Illustrator, and After Effects. The design process emphasized visual storytelling, modular components, and interactive mockups. UI animations were prototyped to simulate a casino-inspired experience, with gradient transitions, randomized elements, and playful micro-interactions. The final assets were exported for responsive screen sizes and optimized for both pitch decks and demo presentations.
Design Challenge: The main challenge was balancing delight with depth—how to ensure user agency while gently guiding behavior. Visually, it was difficult to simulate randomness without overwhelming users. Conceptually, the hardest part was resisting utilitarian UX patterns and instead designing for emotion, play, and imperfection—qualities often neglected in food or wellness apps.
Research: This design began as speculative UX research into how decision fatigue affects food habits in urban environments. Methods included desk research, self-tracking experiments, and behavioral mapping of casual food apps. Tools used were Figma, Notion, and visual diarying. Key insights: most food apps overload users with options and assume strong intrinsic motivation. Cuisino rethinks this by embedding habit into gamified rituals, making healthy choices fun, not forced.
Inspiration: Cuisino was inspired by the overwhelming feeling of choice in urban food culture. As a designer living in New York, I saw how indecision and anxiety affected meal planning. By borrowing mechanics from casinos and mobile games, I aimed to create a joyful and structured decision ritual.
Project Duration: The project was initiated during Covid19 in New York City and completed in June 2025. The design was developed independently as a speculative yet functional UX concept and presented via digital channels.
Operation Flow: Users begin by selecting a goal or mood, then receive dynamic suggestions through playful modules like spin wheels, quick picks, and progress meters. Gamified cards and micro-interactions reduce choice fatigue while reinforcing healthy routines. The experience blends randomness with structure, encouraging consistent use while maintaining delight.
Patents: Patent pending.
Copyrights belong to Yi Chen, 2025.
Team Members: Designer: Yi Chen
Image Credits: Image #1: Designer Yi Chen, Cuisino, 2025.