Orla 55 Vizualni identitet brenda by Jesmynny Morais

Orla 55 Vizualni identitet brenda by Jesmynny Morais is a highly esteemed winner of the very prestigious 2026 Srebrna nagrada A' Design Award in Oglašavanje, Marketing i Komunikacija Competition Category.

SrebroOglašavanje· 2026

Orla 55 Vizualni identitet brenda

by Jesmynny Morais

Client: Dinamize Empreendimentos

Srebrna nagrada A' Design Award Winner in Oglašavanje Category

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Verified Award Winner

Verify Award Status for #176149

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Colors

The Design

About Orla 55 Vizualni identitet brenda

Brend Orla 55 razvijen je u bliskoj suradnji s arhitektonskim studijem, crpeći inspiraciju iz brazilskog modernizma 1950-ih. Njegov vizualni identitet uključuje čiste linije, geometrijsku ravnotežu i suptilne reference na to razdoblje, stvarajući jasnu povezanost između zgrade, njezinog arhitektonskog jezika i samog brenda. Ovaj ujednačeni pristup osigurava koherentan i bezvremenski dizajn koji odražava i povijest i suvremeni karakter projekta.

The Recognition

About the Srebrna nagrada A' Design Award

Orla 55 Vizualni identitet brenda je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Orla 55 Vizualni identitet brenda bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Orla 55 Vizualni identitet brenda je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
Dimensions & Packaging: Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
Tags: Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
Production Technology: The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
Design Challenge: The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
Research: The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
Inspiration: Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
Project Duration: The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
Operation Flow: Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
Image Credits: Vídeo: Jesmynny Morais